Chuanbei King Liquor

Chuanbei King Liquor

　　Wangcang County Taifeng Liquor Industry Co., Ltd. is a liquor enterprise primarily engaged in producing high-quality bottled Baijiu. With total assets of 56 million yuan and over 500 employees, more than 50% of its staff hold intermediate-level or higher professional technical titles. The company has hired two national-level expert tasting judges and one provincial-level expert tasting judge, who are specifically responsible for product quality.

　　The company currently covers an area of over 50 acres, with building floor space of more than 3,000 square meters. It includes one Daqu liquor production workshop, and through the introduction of microbial strains from Yibin, over 100 Daqu fermentation pits have been built at a cost of over 5 million yuan, enabling an annual production capacity of approximately 1,000 tons of high-quality Daqu Baijiu. There is also a dedicated stainless steel storage area with a capacity of 5,000 tons of Baijiu, as well as a specialized Daqu pottery jar storage area with over 200 jars. The company currently has over 1,000 tons of semi-finished premium base liquor, over 200 tons of premium raw liquor, and over 20 tons of 50-year-old premium flavoring liquor. The company’s main product line, the “Chuanbei King” series, includes more than 20 varieties and specifications such as: Chuanbei King Liquor King, Chuanbei King No.1, Chuanbei King Red Five-Star, Chuanbei King Original Brew, Chuanbei King Classic Five-Star, Chuanbei King Five-Star, Chuanbei King Special Brew, Chuanbei King Prosperity Blue-and-White Porcelain, Chuanbei King Three-Star, Chuanbei King Two-Star, Chuanbei King Abundance Year After Year, Chuanbei King Century Fortune, and Chuanbei King Fine Liquor.

　　In 2011, the company achieved sales output value of over 60 million yuan. In 2012, it plans to surpass 100 million yuan in sales output value, and aims to reach 1 billion yuan within 5 to 10 years.

　　“Bashan Chuanbei King” has received high praise from consumers and merchants alike. It was awarded the honorary titles of “Guangyuan City Well-Known Trademark” and “Guangyuan City Well-Known Brand” by the Guangyuan Municipal People’s Government for four consecutive years from 2005 to 2008, and was recognized as a “Guangyuan City Well-Known Trademark” in 2001.

　　The “Bashan Chuanbei King” series of liquor products are distributed across major and medium-sized cities nationwide, and the company has established an integrated production, supply, and sales system as well as a vertical distribution network. Advertising expenses were invested in 2009, 2010, and 2011 respectively. Through extensive TV, newspaper, and outdoor advertising campaigns, the company successfully established a distinctive brand image that has won favor among consumers and clients. The brand has successively earned honors such as Sichuan Small Giant Enterprise; Sichuan Eighth Food Safety Demonstration Unit; Sichuan Metrology Conformity Confirmation Unit; Sichuan Quality Supervision Bureau AAA Enterprise Certification; and the Gold Award at the First China Golden List Technology and Products Expo. Thanks to government and corporate efforts in brand development, along with solid product quality, strong sales performance, and good reputation, the exclusive Wangcang “Bashan Chuanbei King” Baijiu brand has become widely known to consumers.

　　Bashan Chuanbei King has offices in 11 provinces across China, using these offices to cover secondary markets and provide high-quality Baijiu to over 200 large supermarkets and liquor specialty stores nationwide. The company’s products account for 28% of the production volume among similar enterprises in Guangyuan City, ranking at the top in market share.

　　To further expand and strengthen the “Bashan Chuanbei King” brand, and establish the series of liquors not only in Guangyuan but also throughout the country, the company is making unremitting efforts to contribute to local economic development.

　　Next, the company will focus on expanding the production capacity of high-quality Daqu Baijiu. It plans to acquire over 50 additional acres of land next to its current site to build a 500-pit Daqu Baijiu production workshop. Upon completion, this will enable an annual Daqu Baijiu output of around 5,000 tons. The company will also intensify new product development, aiming to increase sales output value by an additional 500 million yuan.

　　The company not only offers high-quality products but also provides a comprehensive service system. The honest and reputable Taifeng Chuanbei Liquor Industry Co., Ltd. warmly welcomes friends from all walks of life to join the Chuanbei King family and enjoy Chuanbei King.