Rongchang White Goose

Rongchang White Goose

The Rongchang White Goose is a geographical indication certification trademark.

　　The Rongchang White Goose originates from Rongchang County in Chongqing Municipality and is widely distributed across flatland and hilly rice-growing regions. As an outstanding breed among China’s white-feathered geese, the Rongchang White Goose is known for its rapid growth, high-quality meat, and tolerance to coarse feed.

　　The Rongchang White Goose has an oval-shaped body, entirely white feathers, and orange-red beak, wattles, shanks, and webbed feet, with bluish-gray irises. Male geese are larger in size, with slightly thicker heads and necks, a flat, round crest on the forehead, are combative, have loud and resonant calls, and weigh between 4.4–5 kilograms. Female geese are slightly smaller, weighing 4.3–4.9 kilograms, with delicate heads, slender necks, inconspicuous crests, gentle temperaments, soft and clear calls, and have minimal, faint folds on their abdomens, commonly referred to as “egg sacs.”

　　The Rongchang White Goose has a long history. According to county records, during the Guangxu period of the Qing Dynasty, it was listed as one of the county’s major specialties and is considered a valuable local resource. It boasts advantages such as fast growth, short fattening cycles, and high breeding efficiency. It is a grass-fed, grain-saving animal. Its pure-white, high-quality down serves as premium raw material for down garment production, while its pelt holds significant value and is an important material for high-end fur products. In recent years, the Rongchang White Goose industry has developed rapidly, maintaining a breeding population of 60,000–70,000 parent geese year-round, with an annual output of 1.1264 million commercial meat geese, most of which are sold to Chongqing and Chengdu as well as surrounding districts and counties. This generates an annual income of 33.5104 million yuan.

　　　　 To meet market demand, the county has established a purebred Rongchang White Goose breeding base, currently raising nearly 1,000 core parent geese and about 5,000 foundational breeding geese. Two gosling incubation centers have been built, with an annual incubation capacity of 1.2 million goslings, bringing the county’s total annual gosling incubation to over 1.4 million. A large number of high-quality parent geese are supplied to provinces, municipalities, and autonomous regions, paving the way for even greater development of the Rongchang White Goose.

　　Rongchang White Goose

　　 China Chongqing Animal Husbandry Science and Technology City Construction Committee Office

　　 10380827

　　 White Goose