Longtan Rice
Longtan Rice is produced in Longtan Town, Fuling District, as well as neighboring towns such as Qingyang, Jubao, Xincun, and Mingjia. The area sits at an altitude of over 600 meters, featuring a unique climate, fertile soil, and beautiful natural scenery — making it highly suitable for rice cultivation. It has been designated by Chongqing Municipality as a premium rice production base.
Longtan Rice features plump grains, an oily sheen, fragrant richness, and high nutritional value. It enjoys a strong reputation in neighboring provinces and cities such as Chongqing and Guizhou, and was once exported to countries including the former Soviet Union and Vietnam. The “Longtan” rice trademark has been registered with China’s State Administration for Industry and Commerce, and it is recognized as a Chongqing Famous Brand Agricultural Product.
Chongqing Longtan Rice Industry Co., Ltd. is the leading enterprise in processing and producing “Longtan” branded rice. The company is equipped with advanced production facilities and top-tier technical personnel, and operates with flexible mechanisms and strict management. It has introduced world-class equipment such as color sorters and polishers from Japan’s Anzai Manufacturing, enhancing the technological sophistication of its rice production.
The various grades of “Longtan” branded rice are produced using high-quality medium-to-late indica rice.
“Chungu” branded rice is a product made from quality rice varieties such as Ganwanxian and Kyou series, introduced as part of agricultural restructuring efforts.
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