Mixed Grains from Xinma

Xinma Mixed Grains

　　    Xinma Mixed Grains Development Co., Ltd. in Heshun County was established in 1998. The company is located on Binhe Road in Heshun County, covering an area of 15,000 m². Its business scope includes the planting, purchasing, processing, and sales of mixed grains. It has a registered capital of 7.56 million yuan, total assets of 35.23 million yuan, and annual sales revenue of 38.38 million yuan, with 48 permanent employees. The company has built four automated production lines for mixed grain flour, mixed grain noodles, nutritious millet, and convenience foods, with an annual processing capacity of 5,000 tons. Its products are divided into four major series—mixed grain noodles, mixed grain flour, nutritious millet, and mixed grain convenience foods—with over 20 varieties. Buckwheat noodles, tartary buckwheat noodles, naked oats noodles, soybean flour noodles, and hairy millet have received National Green Food Certification for six consecutive years; five raw materials—buckwheat, millet, soybeans, adzuki beans, and black millet—have obtained Organic Product Certification. The company has also won the “Best-Selling Product Award” at the 1st to 5th China International Agricultural Trade Fair and the China Green Food Fuzhou Expo. Its sales network spans over 20 cities, counties, and districts both within and outside the province.

　　    Since its establishment, the company has consistently adhered to the guiding principle of “leading enterprises, building bases, connecting farmers, and creating brands.” It follows an industrialized development model of “company + base + farmer,” promotes green products, takes a distinctive path, and specializes in its field. Upholding the corporate mission of “building the business on quality, developing it through branding, strengthening it with integrity, and empowering it via innovation,” the company relies on local resource advantages, adapts to market consumption demands, dares to innovate, and forges ahead. It has developed a standardized production system for high-quality small grains, formulated multiple standardized cultivation technical regulations, explored various standardized processing techniques for small grains, and cultivated the “Xinma” brand of mixed grain products. The company has helped establish a strong reputation for mixed grains from Heshun and even Shanxi as a whole, making positive contributions to local economic development, increasing farmers’ incomes, and promoting healthy consumption. The enterprise has been recognized as a Shanxi Provincial Private Technology Enterprise, a Key Leading Enterprise in Shanxi’s Agricultural Industrialization, an A-Level Quality and Credit Standard Enterprise in Shanxi, one of the Top Ten Leading Enterprises in Jinzhong City, a Star-Rated Food Safety Enterprise in Jinzhong City, and an AA-Level Credit Enterprise of the Agricultural Development Bank. The “Xinma” trademark has been awarded the title of Famous Trademark in Shanxi Province.