Qianjiang Jinxi Red-heart Kiwifruit

Qianjiang Jinxi Red-heart Kiwifruit

Qianjiang Jinxi Red-heart Kiwifruit is a geographical indication certification trademark.

　　The "Jinxi Red-heart Kiwifruit" from Qianjiang District has recently been officially granted geographical indication status by the Trademark Office of the State Administration for Industry and Commerce, marking the first geographical indication trademark for Qianjiang.

　　 In recent years, the district has developed the kiwifruit industry as a key source of income for farmers, following the three major pillar industries of hog farming, sericulture, and tobacco. It has provided strong support in terms of funding, technology, and brand development. The industry has rapidly expanded from 250 acres in 2002 to over 50,000 acres today, covering 14 towns and townships including Jinxi, Zhoubai, Shaba, Xiaonanhai, Zhongtang, and Huangxi. Thanks to its attractive appearance, tender flesh, rich aroma, sweet taste, and high nutritional value, the fruit has been exported to Japan, the UK, South Korea, and Southeast Asia.

　　 "Kiwifruit has high economic value and is well-suited for development in our district. It's an excellent channel for increasing farmers' incomes and achieving prosperity. Especially with the acquisition of this 'golden signboard' of geographical indication, it serves as the best 'business card' for promoting our products overseas," said the director of the district's Agricultural Commission. The district plans to continue developing the kiwifruit industry along the "company + base + specialized cooperative + farmer" model, aiming to establish a 100,000-acre national standardized production and export demonstration base for high-quality kiwifruit, allowing more farmers to benefit from specialty agriculture.

　　 To strengthen and expand the kiwifruit industry, the district has attracted and cultivated six kiwifruit enterprises such as Sanlei and Hengpei through investment promotion efforts. It has also established 10 specialized cooperatives in kiwifruit-growing townships, guiding farmers to develop the industry in a standardized and regulated manner.

　　 According to officials from the district's Science and Technology Association, during the kiwifruit cultivation process, the district has actively explored the "government + experts + enterprises + farmers" expert courtyard model. Ten renowned domestic and international experts have been hired as advisors for the kiwifruit industry, 35 kiwifruit science and technology commissioners have been recruited, and 17 village-level kiwifruit agricultural technicians have been assigned to provide technical support for the sustainable, stable, and healthy development of the industry.

　　Qianjiang Jinxi Red-heart Kiwifruit

　　 Qianjiang District Jinxi Town Agricultural Service Center

　　 11012683

　　 Kiwifruit