Fushan Coffee

Fushan Coffee

Fushan Coffee is a protected geographical indication product.

　　　　Chengmai County's Fushan Town is the earliest place in Hainan where coffee was planted. Introduced by overseas Chinese returning to China in 1953, coffee cultivation has since spread across the entire island of Hainan. The soil in Fushan is highly suitable for coffee growth, and most local farmers have a tradition of growing coffee. Locally produced by traditional hand-roasting methods, Fushan coffee boasts a rich aroma, pure color, and is considered top-quality coffee, enjoying a long-standing reputation both domestically and internationally.

　　Chengmai County's Fushan Town is the earliest place in Hainan where coffee was planted. Mr. Chen Xianzhang, courtesy name Zhaolun, was born on August 23, 1889, in Kaiping County, Guangdong Province. His family had been farmers for generations, and he was the second child. In 1933, inspired by the idea of saving the nation through industrial development, driven by the ambition of "revitalizing industry and saving the country," he resolutely gave up his painstakingly managed four coffee plantations—"Donghe," "Xiehe," "Tianhe," and "Dahhe"—as well as businesses such as the "Xiangshengzhan Gold Shop," "Tongzhan Hardware Shop," and "Xinyang Department Store," along with his comfortable life in Indonesia, and returned to China by raising funds. He took the Dutch ship "Tjisedane" from Surabaya, Indonesia, via Jakarta, the Philippines, and Hong Kong, overcoming numerous risks and challenges. He brought back four gunny sacks (approximately 200 kilograms) of Robusta coffee seeds, which he successfully cultivated on a farm in the Fushan area, marking the first page in the history of Hainan’s coffee industry and making him the founder of Fushan Coffee as well as the first person in China to successfully introduce coffee on a large scale and achieve industrialized production.

　　In the early 1970s, Mr. Xu Xiuyi, the founder of the "Fushan" brand, established a coffee plantation and processing factory in Fushan Town, Chengmai County, in the northern part of Hainan Island, reclaiming wasteland and vigorously developing coffee cultivation. By the late 1970s, Hongguang Farm and farmers in Fushan Town began large-scale cultivation of Fushan Coffee.

　　The Chengmai County Fushan Coffee United Company was established in the 1980s. Focusing on the Fushan area of Hainan, which features rare health-enriching elements and selenium-rich red soil, the company planted large areas of coffee trees and owns thousands of acres of standardized, environmentally friendly coffee plantations. Through careful processing and decades of experience, it developed and built the well-known and fashionable Hainan consumer brand—"Fushan Coffee." It stood out in the development of Hainan’s coffee industry, entered the Great Hall of the People in Beijing, and reached both domestic and international markets. From 2010 to 2014, it was the sole designated coffee beverage for the National Bridge Championship. In 2006, the company applied to the State Administration for Quality Supervision and Inspection and Quarantine for geographical indication protection for the origin of Fushan Coffee, obtaining the Certificate of Geographical Indication Protection in 2010. Since 2013, it has been rated as a Famous Trademark of Hainan Province for 11 consecutive years.

　　The protected geographical indication area for Fushan Coffee covers the entire administrative region of Chengmai County, Hainan Province.