Hai Run Pearls

Hai Run Pearls

　　Hai Run Pearls

　　Hai Run Pearls and Hai Run Jewellery are brand products of Sanya Hai Run Jewellery Co., Ltd. in Hainan. Since its establishment, the company has developed into a large comprehensive enterprise integrating pearl cultivation, scientific research, pearl jewellery design, processing, and the development of pearl-based biological products. It has successively invested in the establishment of Hainan Hai Run Pearl Science Museum Co., Ltd., Beijing Tianze Hai Run Jewellery Co., Ltd., and the Sanya Hai Run Pearl Processing and Distribution Base. Based in the tropical coastal resort city of Sanya, the company develops tourism merchandise centered around pearls. Currently, the Hai Run Pearls and Hai Run Jewellery brands have established ten exclusive stores (counters), and a retail distribution system primarily based on in-store shops, exclusive stores, and counters has been successfully built.

　　The Hainan Hai Run Pearl Science Museum was established in 2001 through joint investment by Sanya Hai Run Jewellery Co., Ltd. and the South China Sea Institute of Oceanology, Chinese Academy of Sciences. It is an important strategic investment aligned with the Chinese Academy of Sciences' Knowledge Innovation Program and Sanya’s “Quality-Oriented City Development and Technology-Driven Prosperity” strategy. It also represents a major move to strengthen and expand Hainan’s pearl industry. As a theme exhibition hall representing “pearl culture,” the Hai Run Pearl Science Museum is currently the largest pearl science popularization and display base in China. The museum has collected and displayed a large amount of historical material on pearl research and development, physical specimens, images, and other resources, vividly illustrating the origins of pearls, pearl culture, and the evolution of the industry.

　　The Hai Run Pearl Science Museum includes the Hainan Pearl Cultivation Demonstration Base, the Pearl Science and Culture Exhibition Hall, and the Pearl Industrialization Achievements Display and Sales Area. In 2004, the museum welcomed over 1.5 million visitors throughout the year. Both Hai Run Pearls and the Hai Run Pearl Science Museum were honored with the titles of “Hainan Province’s Outstanding Specialized Tourism Product” and “Sanya’s Top Five Tourism Shopping Operators for Integrity,” respectively. The museum was also designated as a leading demonstration unit in Hainan’s tourism shopping industry, achieving a win-win in both economic and social benefits.

　　The growing Hai Run Pearls enterprise has received care and attention from leaders at all levels. Gu Xiulian, Vice Chairperson of the Standing Committee of the National People’s Congress, and Huang Mengfu, Chairman of the All-China Federation of Industry and Commerce, among other leaders, have visited the Hai Run Pearl Science Museum to inspect its operations and have spoken highly of and encouraged the Hai Run Pearls enterprise.

　　As a window enterprise for Hainan’s tourism industry, the Hai Run Pearl Science Museum has excellently handled high-level diplomatic reception tasks, such as visits from dignitaries including Paul Raymond Berenger, Prime Minister of the Republic of Mauritius; Ham Lini, Prime Minister of Vanuatu; and the Ambassador of Nepal to China.