Lixian Purple Rice

Lixian Purple Rice

　　Lixian Purple Rice—A Nationally Recognized Specialty and New Agricultural Product

　　Chengtoushan Purple Rice is a high-quality natural purple rice variety cultivated through a scientific collaboration between Hunan Chengtoushan Village Agricultural Development Co., Ltd. and the International Rice Research Institute (Philippines). By analyzing the soil conditions of Chengtoushan and regions such as Yunnan, and selecting from 73 distinctive rice varieties across 9 countries, this rice was specifically developed to be suitable for cultivation in the Chengtoushan area and nearby regions.

　　The planting base is far from urban and industrial pollution, and the rice is irrigated with mountain spring water. Throughout the growth process, organic fertilizers such as oilseed cakes are used, along with manual weeding and biological pest control—no herbicides or additives are applied. The trademark has been registered with the National Trademark Office, and the product has been certified as a Green Food by the China Green Food Development Center. It is rich in trace elements and health-promoting nutrients such as selenium (0.112 mg per 1000 g) and natural anthocyanins (33.8 mg per 100 g). Selenium is a trace element known to enhance immunity and hormone production, delay aging, combat fatigue, improve sleep, prevent cancer, help guard against “three highs” (high blood pressure, high cholesterol, and high blood sugar), protect the liver, nourish the kidneys, and enrich the blood.

　　The purple rice is strictly grown, processed, and packaged in accordance with the Chinese Green Food Standard NY/T419-2007. It has won the Best-Selling Product Award at the 2012 Hunan Provincial Agricultural Expo and the Shanghai Green Expo. Due to its limited supply and excellent quality, it has consistently been regarded as an ideal gift for family and friends since its market release.

　　Lixian Purple Rice

　　Hunan Chengtoushan Village Agricultural Development Co., Ltd.