Xupu Black Fungus

Xupu Black Fungus

　　Xupu Black Fungus is a specialty of Xupu County, Huaihua City, Hunan Province. The high-quality winter black fungus produced in Xupu County features thick, tender, and smooth flesh, is eco-friendly, and is notably superior in quality to that from the northeastern regions.

　　In 2010, taking advantage of a series of preferential policies introduced by the county to develop modern agriculture, Xiao Xilin, General Manager of Hunan Tianji Digital Technology Co., Ltd., returned to his hometown to start a business. Together with two other shareholders, he established Chunhe Modern Agriculture Co., Ltd. to develop a black fungus cultivation project. After its establishment, the company innovated its business model by adopting a “company + cooperative + farmer” development approach: farmers contributed their fields, the company managed raw materials and sales, and the cooperative provided technical support. These elements formed an interdependent, organic chain, dubbed “lazy farming.” The project was subsequently promoted by major media outlets such as Huaihua Daily and Hunan Daily, and has been widely welcomed by the public. Over the past three years, 1,000 households across 32 natural villages in 15 townships including Longtan and Xiaohenglong have taken up black fungus cultivation, generating an annual output value of 50 million yuan and increasing farmers’ income by 17 million yuan. Black fungus cultivation has become a leading industry for local prosperity.

　　It is reported that the high-quality winter black fungus produced by the company features thick, tender, and smooth flesh, is eco-friendly, and is notably superior in quality to that from the northeastern regions. It is one of the finest winter black fungus varieties produced in southern China. Upon its market launch, the product quickly sold well in major cities across the country and was exported to Southeast Asia and European markets, where demand outstripped supply. It also won the Gold Award at the 7th Western Hunan Agricultural Expo. For the black fungus produced by farmers, the company purchases and sells it uniformly according to contracted prices.

　　At the time of the company’s founding, the “Snow Peak” brand was successfully established and gained a certain level of influence. After a period of research and development, the company is now proceeding with the application for the “Xupu Winter Black Fungus” brand. By setting up sales service platforms and brand promotion platforms, “Xupu Winter Black Fungus” is on track to become a top-tier brand both domestically and internationally.