Yicheng Rice

Yicheng Rice

Yicheng Rice is a geographical indication certification trademark.

　　Yicheng Rice

　　Yicheng City Grain Economy Association

　　"Yicheng Rice" is made from high-quality, green, and pollution-free rice. The finished product boasts excellent quality, with a glossy and translucent appearance, soft texture, and a fragrant aroma. In recent years, the city’s grain bureau has closely followed the municipal Party committee and government’s strategy of promoting the city through trademarks and brands. By supporting leading enterprises, building brand recognition, and expanding market reach, the core objective has been to enhance the overall competitiveness of the city’s rice in the market. With an emphasis on improving benefits, quality, and brand strength, significant progress has been made in elevating the status of Yicheng rice as a brand.

　　The Yicheng Grain Bureau will take the opportunity presented by the "Yicheng Rice" geographical indication certification trademark. In line with the principles of "regionalization, specialization, intensification, and standardization," efforts will continue to strengthen the development of the "Yicheng Rice" grain source base. With the core concepts of "green, organic, and safe," the bureau is fully committed to building brand impact, accelerating integration, increasing scale, optimizing the industrial structure, and extending the "Yicheng Rice" industry chain—thereby boosting agricultural efficiency and increasing farmers’ income.