Changyang Golden Gardenia

Changyang Golden Gardenia

Changyang Golden Gardenia is a geographical indication certification trademark.

　　Sanxia Changyang Network: Jinfu Red Gardenia is the fruit of the gardenia plant, a evergreen shrub belonging to the Rubiaceae family. It is used both medicinally and for extracting natural pigments. Duzhenwan Town in Changyang Tujia Autonomous County is known as the “hometown of Jinfu Red Gardenia,” and is the largest gardenia-producing area in Hubei with a long history of cultivation. Due to its unique geographical environment and the use of organic fertilizers in its cultivation methods, the fruits are of superior quality, containing high nutritional content and pigment yield. Its reputation is well-known both domestically and internationally, and it has been directly exported to countries and regions such as Japan, Taiwan, and Southeast Asia over the years. Gardenia fruits are categorized into mountain gardenia, yellow gardenia, and water gardenia. In medicinal use, they offer health benefits such as clearing heat, reducing inflammation, stopping bleeding, promoting bile function, and lowering blood pressure. The cultivated gardenia fruits we grow are large and brightly colored, known as water gardenia, and are mainly used for extracting edible pigments. Additionally, gardenia is also an excellent greening plant, with its flowers being bright and vibrant.

　　With the advancement of technology and the improvement of people’s living standards, the impact of food colorants on human health has garnered increasing attention. There is a growing demand for natural pigments derived from nature, which has driven research and development in natural food colorants, sparking a competitive rush in recent years among domestic and international buyers for raw gardenia materials from Duzhenwan in Changyang.

　　The main distribution areas of the Jinfu Red Gardenia base are Duzhenwan and Yazi Kou, two towns in Changyang. Yangzheping Village in Duzhenwan Town has now been developed into a specialized gardenia village, with the gardenia cultivation area reaching 1,200 mu. By the end of 2002, Changyang had established a gardenia cultivation area of 20,000 mu. Of this, 10,000 mu were productive, yielding 5 million kilograms of fresh gardenia annually. This alone generates over 10 million yuan in income for local farmers each year.

　　To address the processing and sales of fresh gardenia fruits, the “Hubei Yichang Yishui Natural Pigment Factory” was established in Duzhenwan Town. The factory has a registered capital of 3.18 million yuan, covers an area of 70,000 square meters, with a building area of 3,000 square meters, and fixed assets worth 8.7 million yuan. In 2002, the factory processed 660 tons of fresh gardenia, produced 22 tons of pigment, and achieved an output value of 2.77 million yuan.

　　The development of Jinfu Red Gardenia holds significant market potential. Changyang plans to develop an additional 10,000 mu of gardenia over three years, bringing the total countywide gardenia area to 30,000 mu and annual fresh gardenia production to 15,000 tons. The Yishui Natural Pigment Factory also aims to further increase its production capacity, striving to achieve an annual production capacity of 50 tons of gardenia yellow pigment and processing 1,500 tons of fresh gardenia.