Xu Zhen Premium Rice

Xu Zhen Premium Rice

　　As one of the leading agricultural industrialization enterprises in our city, the Puyang County Xu Zhen Premium Rice Processing Factory has focused on improving product quality and expanding production scale, while rigorously strengthening internal management and market development. In just four years, it has grown into a distinctive enterprise with fixed assets exceeding 6 million yuan and an annual output value of nearly 50 million yuan. Due to the enterprise’s strong reputation and high product quality, the Henan Provincial Grain Bureau and the Logistics Department of the Jinan Military Region have successively signed military grain supply contracts with this premium rice processing factory.

The rice produced in the Yellow River region of Puyang is known for its superior quality and excellent taste, which locals take great pride in. Unfortunately, “the flowers bloom inside the wall but their fragrance is only appreciated within,” as Puyang rice has long remained relatively unknown. In recent years, however, Puyang rice has begun to emerge, gaining modest recognition in markets both within and outside the province. The “Jia Jia Yi” (Suitable for Every Family) rice brand has been instrumental in expanding its reach, rapidly increasing the market coverage of Puyang rice. Currently, the Xu Zhen Premium Rice Processing Factory has established over 40 sales outlets in more than 10 provinces and cities, including Beijing, Tianjin, Xinjiang, and Hebei. The factory introduces high-quality rice varieties such as “Crystal No. 3” and “Yu Jing No. 6,” supplying them to rice farmers on credit while also providing technical services and purchasing the harvested rice.