Wendeng Home Textiles

Wendeng Home Textiles

　　Wendeng is the traditional home of Lu Embroidery, a culture with a long and rich history. Wendeng Home Textiles is an extension and expansion of the millennia-old Lu Embroidery culture, characterized by strong local features and profound cultural significance.

　　Today, Wendeng has developed into China’s renowned city for artisanal home textiles, with its home textile industry ranking among the top 50 national industrial cluster brands and among the top ten (industrial) clusters in Shandong Province. The sector is anchored by five leading groups—Yida, Yunlong, Yunxiang, Wandey, and Yinfeng—supported by over 4,000 processing and auxiliary enterprises (or individual businesses), employing more than 130,000 people. The cluster includes two Chinese well-known trademarks (Yunlong, WON&WON), three Chinese famous brands (Yida Group, Yunlong Group, Wandey Group), 11 provincial-level famous brands and well-known trademarks, and over 100 enterprises with national export exemption from inspection. Wendeng’s home textile products are sold across China and exported to over 100 countries and regions in Asia, Europe, the Americas, and Oceania, generating annual sales revenue of over 13 billion yuan and export earnings exceeding 600 million US dollars.

　　In the 1960s, Wendeng embroidery designers, drawing on the essence of both Eastern and Western cultures, successively invented techniques such as “flat carving embroidery,” “small buttonhole stitch,” “fake lace,” and “linked bead embroidery.” Later came “Tianfu edge,” “plush embroidery,” and the world-renowned “Yunlong embroidery” and “Dilong embroidery.” In 1982, the first invention patent in the history of Chinese machine embroidery—the new “Qiaolianmu” machine embroidery technique—was born in Wendeng. This technique successfully applied the principles of electric heating technology to machine embroidery, enabling for the first time the flexible execution of the “straight silk ladder stool” stitch from hand embroidery on machine-embroidered fabrics, achieving smooth lines and fluid movement. The piece “Ruyi Linked Rings,” processed using new machine embroidery techniques such as “Qiaolianmu,” “Yunlong Stitch,” and “Return Jump Stitch,” was presented as an artistic treasure by Chinese leaders to international friends during diplomatic events. After the 1990s, Wendeng integrated modern computer technology into Lu Embroidery, allowing this millennia-old art form to sprout vibrant new branches.

　　While inheriting and developing Lu Embroidery culture, the ingenious people of Wendeng have organically combined the artistry of Lu Embroidery with the practicality of bedding and home decor items, creating uniquely distinctive home textile products.