Juxian Big Ginger

Juxian Big Ginger

Juxian Big Ginger is a geographical indication certification trademark.

　　The geographical indication certification trademark — "Juxian Big Ginger" — has been approved for registration by the Trademark Office of the State Administration for Industry and Commerce. With this, the "Juxian Big Ginger" geographical indication certification trademark has become the "ID card" for all locally grown big ginger in Juxian County. It is currently the only one in the county, and the second geographical indication certification trademark to be established in Rizhao following the city's "Rizhao Green Tea."

　　 A "Golden Brand"

　　 In Juxian County, the cultivation of big ginger has a long history. Historical records from early times mention "taro produced in Juxian," where "taro" refers to what we now call big ginger. Based on accurate local historical documentation, Juxian has been cultivating big ginger for at least 380 years.

　　 It is understood that Juxian Big Ginger boasts "gold-standard" quality, characterized by "golden-yellow skin, thin peel, large and tender flesh, low coarse fiber content, crisp texture, moderate spiciness, and a rich ginger flavor." Over a decade ago, it began being exported overseas, becoming popular in Japan and South Korea, and later expanding to markets in Europe and West Asia, carving out a broad path to prosperity by earning "foreign currency" for local farmers. Currently, there are as many as eight towns in Juxian County specializing in big ginger cultivation. Among them, Qiaoshan Town stands out. Of the county’s total big ginger planting area of over 50,000 mu, Qiaoshan Town accounts for 16,000 mu. Over 40% of the town’s population relies entirely on big ginger cultivation for their income. Moreover, several local entrepreneurs have established multiple ginger import-export trading companies in the Netherlands, the United States, Japan, and other countries, generating annual export earnings exceeding 100 million yuan.

　　 A geographical indication certification trademark is a sign that indicates a product originates from a specific region and reflects the product’s particular quality, reputation, or other characteristics, which are primarily determined by the natural or human factors of that region. According to surveys, after agricultural products obtain a geographical indication certification trademark, their prices generally increase by at least 20%, and sometimes as much as 50% or more compared to before.

　　 The successful registration of the "Juxian Big Ginger" geographical indication certification trademark once again testifies to the excellent quality of "Juxian Big Ginger." It will play a unique role in improving the ecological environment, increasing farmers’ incomes, and driving and promoting tourism development.