Zhengcheng Honeysuckle

Zhengcheng Honeysuckle

Zhengcheng honeysuckle is a product with geographical indication status for agricultural products.

　　Honeysuckle is often referred to as the "penicillin of traditional Chinese medicine." Over one-third of modern TCM prescriptions contain honeysuckle. Currently, the town produces 6 million kilograms of high-quality dried honeysuckle annually, accounting for more than 70% of the national medicinal honeysuckle output. As a result, even slight fluctuations in the price of Zhengcheng honeysuckle can impact the entire national herbal medicine market. The town has implemented effective measures such as zero-guidance, association-driven initiatives, and industry self-regulation to ensure it operates as a conscientious enterprise. This guarantees a stable supply of high-quality honeysuckle for national anti-inflammatory, fever-reducing, epidemic-preventing medications, as well as for raw materials used in heat-reducing beverages. The town currently has 100,000 mu of national-level green-product standardized honeysuckle production bases, 260 million scattered honeysuckle plants, and 5,000 mu of nursery bases, yielding 340 million honeysuckle seedlings annually, benefiting hundreds of millions of farmers across North and Northwest China.

　　Zhengcheng Town is the largest honeysuckle-producing region in the country, with a planting area of 110,000 mu and an annual output of 6 million kilograms of dried flowers, earning it the title of "China's No. 1 Honeysuckle Town." In recent years, the town has consistently focused on the honeysuckle industry as its core pillar industry, adhering to the goal of "unity, dedication, pragmatism, innovation, expanding the honeysuckle industry, and building a distinctive strong town." It has successively completed the establishment of a 100,000-mu national green food raw material base, a 6,000-mu organic food base, and the geographical indication certification for "Zhengcheng Honeysuckle." It also registered the geographical indication trademark "Pingyi Honeysuckle" with the State Administration for Industry and Commerce, built a 10,000-mu GAP base certified by the National Medical Products Administration, and was recognized as one of Linyi City’s Top Ten High-Quality Agricultural Products, a Linyi City High-Quality Agricultural Product Demonstration Base, and a Linyi City Characteristic Industry Town. At the 2010 Linyi City County Economic Summary and Commendation Conference, Zhengcheng Town was awarded the "First Prize for Township Economic and Social Development" by the municipal Party committee and government. In March of this year, it was honored as an Advanced Township in High-Quality Agricultural Product Base Construction by the municipal Party committee and government. This year, it aims to complete the creation of the "Pingyi Honeysuckle" Shandong Provincial Famous Trademark and pass inspections for the "National One Township One Product Demonstration Town," "National Ecological Town," and "Shandong Honeysuckle Production Base." Currently, the town has 56 registered companies, 32 cooperatives, and 1,000 individual businesses, including 17 that meet GSP standards, 9 of which have been certified, 1 GMP-certified enterprise, 1 GAP base, 3 industrial parks, and achieved tax revenue of 13.86 million yuan last year, further strengthening the town’s finances. To adapt to market development, in 2009, the construction of the "China Honeysuckle Logistics Port," covering a total area of 400 mu with a total investment of 218 million yuan, was initiated. The first phase has been completed, attracting over 120 merchants from more than 10 provinces and cities to operate within the logistics port. Efforts are underway to launch an electronic trading platform, trading hall, and the second phase consisting of 60 trading storefront buildings. The market handles an annual transaction volume of 10 million kilograms, with a turnover exceeding 2 billion yuan.

　　Geographic Scope

　　The protected geographic area for Zhengcheng honeysuckle is within Zhengcheng Town, Pingyi County, Shandong Province. The geographical coordinates are longitude 117°36′12″ to 117°42′25″ and latitude 35°09′35″ to 35°13′23″, spanning 12.9 km from north to south and 5.8 km from east to west. It mainly covers 38 administrative villages within Zhengcheng Town, Pingyi County.