Jiyang Crystal Pears

Jiyang Crystal Pears

　　"Jiyang Crystal Pears" have been successfully registered as a geographical indication certification trademark. Currently, Jiyang County has a total of four geographical indication certification trademarks, the other three being "Renfeng Watermelons," "Duoshi Tomatoes," and "Cuizhai Melons." This marks another successful move by the Jiyang County Administration for Industry and Commerce in implementing its trademark-driven agricultural enrichment strategy.

　　 Jiyang Crystal Pears are produced in Tangmiao Administrative District, Duoshi Town, Jiyang County. The area boasts abundant agricultural resources and a wide variety of farm produce. Its unique soil and geographical conditions are highly suitable for growing crystal pears. These pears are golden, translucent, and sweet, with a refreshing taste that helps quench thirst. To effectively protect this local specialty brand and create a well-known brand effect, the Jiyang County Administration for Industry and Commerce began earnestly implementing the national trademark strategy in early 2010, guiding the local government and rural industry associations to actively leverage the advantages of local specialty agricultural products and apply for registration of geographical indication certification trademarks.

　　 The development of geographical indication certification trademarks in Jiyang County will significantly increase the added value of local agricultural products, promote the pace of agricultural reform in the county, and thereby enhance the national brand recognition of Jiyang’s agricultural products.