Xinxian Watermelon

Xinxian Watermelon

Xinxian Watermelon is a geographical indication certification trademark.

　　Xinxian is located at the junction of Hebei, Shandong, and Henan provinces, and is the largest watermelon and vegetable production base in western Shandong. In 2000, our town was designated as a green food watermelon production base by the China Green Food Development Center.

　　Xinxian watermelon is a specialty of Xinxian County, Liaocheng City, Shandong Province. Among them, Dongduzhuang Town stands out and is hailed as the No. 1 Watermelon Town in China. The main varieties include more than ten types from three major series: Jingxin, Luqing, and Gift. They are exported to South Korea, Beijing, Shanghai, Shijiazhuang, Xinjiang, and the three northeastern provinces. Xinxian watermelon has been awarded a national geographical indication certification trademark.

　　Currently, China’s watermelon production areas are divided into northern and southern regions: the south is dominated by Hainan Island, which enjoys a unique climate that allows year-round watermelon cultivation; the north is led by Shandong Province, with key production concentrated in northwestern Shandong areas such as Dezhou and Xinxian County in Liaocheng. Among these, Xinxian watermelon is the most renowned.

　　Xinxian County in Shandong Province is situated at the junction of Hebei, Shandong, and Henan, bordering the Beijing-Kowloon Railway to the east, and the Jinan-Handan Railway and Jiliao Expressway to the north. It is traversed by provincial highways such as Linshang, Mengguan, Linguan, and Qishan, offering convenient transportation.

　　Dongduzhuang Town stands out among Xinxian watermelon producers and is hailed as the No. 1 Watermelon Town in China. It is the hometown of the late national model laborer Zeng Guangfu and borders Daming County in Hebei Province and Nanle County in Henan Province to the west. Since 1995, the town has been cultivating greenhouse watermelons using three-film-one-shade or four-film protected cultivation methods. The current planting area has reached 80,000 mu, with a total output of 1 billion jin. The main varieties include more than ten types from three major series: Jingxin, Luqing, and Gift. These are exported to South Korea, Beijing, Shanghai, Shijiazhuang, Xinjiang, and the three northeastern provinces. In 2000, the watermelons produced in the town were awarded the title of green food by the China Green Food Development Center due to their pollution-free, high-quality nature. Green food watermelons have become the town’s leading industry. In 2001, the town registered the “Xiangguo” brand trademark, and “Xiangguo” watermelons have since become a town business card for Dongduzhuang.

　　The Xinxian watermelon wholesale market in Shandong is located in Duanwangzhuang, 2 kilometers south of the town government. This village is the largest watermelon-producing area in Xinxian and is adjacent to the Zhangying Highway, making transportation very convenient. The market operates under unified management and practices honest trade. Additionally, the hospitality of the people of Shandong will make you feel right at home.

　　In 2013, the “Xinxian Watermelon” was recognized by the Trademark Office of the State Administration for Industry and Commerce as a China National Geographical Indication Certification Trademark.