Four Gentlemen Liquor

Four Gentlemen Liquor

　　Four Gentlemen Liquor is a specialty of Shanxian County, Heze City, Shandong Province. The liquor from Shanxian is of high quality, crafted using unique brewing techniques and boasting a mellow taste. It has been honored as a “China Consumer Satisfaction Brand” and the “Most Collectible Fine Liquor of 2012.”

　　Shanxian was historically known as Shanfu. According to the *Shanxian County Annals*, when Confucius’ disciple Min Ziqian served as the magistrate of Shanfu, he governed with such excellence that he “ruled by playing his lute,” achieving remarkable political accomplishments. Later generations built a crescent-shaped high platform at the site where Min played his lute in his honor, naming it the Lute Platform, also known as the Crescent Platform. During the Tang Dynasty’s Tianbao era, Tao Mai, then the county magistrate of Shanxian, joined the great poets Li Bai, Du Fu, and Gao Shi on a joint visit to Shanfu. They climbed the Lute Platform, drank wine, and composed poetry, enjoying themselves so much that they returned multiple times. The brilliant poems composed by Li, Du, Gao, and Tao on this occasion were included in the Complete Tang Poems and have been passed down through the ages. These four men came to be known as the “Four Gentlemen of the Crescent Platform,” creating a timeless tale. The liquor derives its name from them.

　　Shanxian Four Gentlemen Liquor Co., Ltd. is located by the ancient Han River in southwestern Shandong, beneath the Crescent Platform. The sweet springs of the ancient Han River and the cultural charm of the Crescent Platform provide ideal conditions for liquor brewing. In recent years, the company has actively collaborated with multiple research institutes and academies both within and outside the province. Building upon traditional brewing techniques, it has widely adopted new processes and technologies to develop over twenty varieties across four major series, with Four Gentlemen Liquor as the flagship product. The products are sold in more than ten provinces and cities nationwide and are highly favored by consumers.

　　Shanxian Four Gentlemen Liquor Co., Ltd. has developed a range of Four Gentlemen products in premium, mid-range, and economy tiers. The flagship products include: 39° Four Gentlemen Special Brew, 36° Four Gentlemen Grain Liquor, 34° Four Gentlemen Grain Liquor, 39° Four Gentlemen Star Collection, 39° Premium Four Gentlemen Grain Liquor, 39° Four Gentlemen Dragon Liquor, 36° Century Affection, 39° Pure Five-Grain Liquor, and 39° Gentleman Spirit. All are packaged in color boxes and cartons.

　　Shandong Four Gentlemen Group Co., Ltd. is the core enterprise of the group and a key player in Shandong’s liquor industry and a leading enterprise in Heze City. The group is ranked among the “Top 50 Tax-Paying Private Enterprises in China” and the “Top 100 Chinese Liquor Enterprises.” It has successively won over 60 national and provincial honors, including “National Food Safety Demonstration Unit,” “China Food Industry Quality and Efficiency Award,” “National Contract-Abiding and Credit-Worthy Enterprise,” “Shandong Provincial Integrity Enterprise,” “Shandong Top Ten Model Enterprises in Light Industry Scientific and Technological Innovation,” “Shandong Top 50 Enterprises in Quality Competitiveness,” “Famous Enterprise for Low-Alcohol Strong Aroma Liquor in Shandong,” “Shandong Consumer Satisfaction Unit,” and “Heze Mayor’s Quality Award.” Four Gentlemen Liquor has been honored as a “China Consumer Satisfaction Brand” and the “Most Collectible Fine Liquor of 2012.” The Four Gentlemen trademark has been recognized as a China Famous Trademark, and the brand value of Four Gentlemen is 2.6 billion yuan.