Pi's Roast Chicken

Pi's Roast Chicken

　　Pi's Roast Chicken is a specialty of Yuncheng County, Heze City, Shandong Province. Once cooked, Pi's Roast Chicken from Yuncheng boasts an attractive appearance, appealing color, fragrance that wafts through neighborhoods, aroma that overpowers the surroundings, tender and fall-off-the-bone meat, flavor that penetrates the marrow, sweet and refreshing taste, savory without being greasy, high calcium content that is easily absorbed, and a long-lasting aftertaste.

　　Shandong Yuncheng Pi's Roast Chicken Co., Ltd. was founded in 1939. Pi's Roast Chicken originated in the hometown of Song Jiang from the classic novel "Water Margin" and has a long history. The founder, Pi Zi-xiang, was a highly respected businessman with great vision. During the turbulent war years, he continuously strived forward, traveling between various markets. After liberation, he combined the strengths of many to create his own unique flavor, which became famous on both sides of the Yellow River.

　　After years of development, evolution, and continuous exploration and improvement, Pi's Roast Chicken has now become a modern processed food enterprise that integrates chain operations, flexible packaging, preservation, long-distance distribution, and strong sales in national supermarkets. It holds a certain market share and presence in the industry and even the national cooked food market. The brand "Pi’s Grandma" was also established, growing in influence day by day.

　　Pi’s Grandma Roast Chicken uses free-range farm-raised chickens, advanced slaughtering techniques, and is made through a 24-step process including a century-old broth, more than ten kinds of premium spices, slow simmering, and high-temperature sterilization. Once cooked, the roast chicken features an attractive appearance, appealing color, fragrance that wafts through neighborhoods, aroma that overpowers the surroundings, tender and fall-off-the-bone meat, flavor that penetrates the marrow, sweet and refreshing taste, savory without being greasy, high calcium content that is easily absorbed, and a long-lasting aftertaste. Regular consumption of Pi’s Grandma Roast Chicken can strengthen the body and mind, nourish vitality, extend life, and is a rare tonic delicacy.

　　In the 1980s, it was reported by more than 10 news outlets including the "Dazhong Daily" and "Shandong Television." In November 2004, the Economic Development Federation awarded it the honorary title of "Local Famous Snack." In July 2005, it received recognition as one of the "Top Ten Well-Known Branded Products" by the China Food Research Association and the "World Blue Sky Cup." It was also designated by the China Food Research Association and the International Wind Union as a manufacturer of premium products for VIPs. In 2006, it passed the acceptance of the State Quality Inspection Bureau and obtained the National Industrial Product Production License. In 2007, the Municipal Quality Inspection Bureau recommended it to the "Peony Evening News" and "Heze Television" for promotional coverage highlighting its high product quality, good corporate conduct, and high social reputation. It was awarded the title of "Quality-Assured Brand" and also named one of the "Top Ten Famous Snacks of Heze." In 2008, it was designated as the producer of premium products for the "International Peony Flower Festival" and was also honored by the Heze People's Government with the title of "Local Well-Known Brand." It is widely recognized by consumers as a brand that stands out for its exquisite craftsmanship, affordability, convenience, and nutritional richness.