Nancheng Magu Immortal Jujube

Nancheng Magu Immortal Jujube

Nancheng Magu Immortal Jujube is a product with geographical indication.

　　Nancheng Magu Immortal Jujube

　　The cultivation area of Magu Immortal Jujube has expanded to over 10,000 mu, making the county a leading demonstration and large-scale planting region for jujube tree introduction in the whole province. It has been honored as the "Jujube Township of Southern China." Magu Immortal Jujube contains all 18 amino acids essential to the human body, and its levels of crude protein, crude fiber, fruit acid, iron, phosphorus, as well as vitamins C, B1, and B2 are significantly higher than other types of red dates. It also contains flavonoids and inositol hexaphosphate, which are hailed as active vitamins for the prevention and treatment of cardiovascular and cerebrovascular diseases and cancer.

　　"Eating three dates a day keeps you young forever." This widely circulated saying vividly illustrates the nutritional value of Magu Immortal Jujube. In fact, Magu Immortal Jujube has since ancient times been valued as a tonic and medicinal ingredient. It was recorded in the “Shennong’s Classic of Materia Medica,” and documented in pharmaceutical texts throughout various dynasties. Li Shizhen stated in the “Compendium of Materia Medica”: “Dates are sweet in flavor and warm in nature; they invigorate the spleen, boost qi, nourish blood, and promote fluid production,” and can be used to treat “spleen deficiency, poor appetite, diarrhea, and qi and blood weakness.” Modern scientific research shows that Magu Immortal Jujube contains all 18 amino acids essential to the human body, and its levels of crude protein, crude fiber, fruit acid, iron, phosphorus, as well as vitamins C, B1, and B2 are significantly higher than other types of red dates. It also contains flavonoids and inositol hexaphosphate, which are hailed as active vitamins for the prevention and treatment of cardiovascular and cerebrovascular diseases and cancer.

　　In recent years, the Nancheng County Party Committee and County Government have placed high importance on the development of the Magu Immortal Jujube industry. The county has planted 20,000 mu of green Magu Immortal Jujube, yielding 500 tons of fresh jujubes annually. In 2010, Nancheng Magu Immortal Jujube obtained the Geographical Indication Registration Certificate for Agricultural Products issued by the Ministry of Agriculture, greatly enhancing its visibility, credibility, and brand value.

　　In 2010, the "Magu Immortal Jujube" applied for by the Xujiang Melon and Fruit Planting Professional Cooperative of Nancheng County passed the review by the Agricultural Product Quality and Safety Center of the Ministry of Agriculture and expert evaluation, and was granted national geographical indication registration protection for agricultural products.

　　Geographic Scope

　　The protected geographic indication area for Nancheng Magu Immortal Jujube includes regions within Nancheng County, Jiangxi Province, along the Gan River, covering 48 village committees across 9 towns and 2 townships: Litai Town, Jianchang Town, Wanfang Town, Zhuliang Town, Xinfengjie Town, Shangtang Town, Tianjingyuan Township, Hongmen Town, Longhu Town, Shazhou Town, and Xuji Township. The geographical coordinates are between 116°24′ to 116°57′ east longitude and 27°18′ to 27°47′ north latitude.