Zhanggong Liquor

Zhanggong Liquor

　　The first "Jiangxi Provincial Industrial Tourism Demonstration Site" in southern Jiangxi was officially established at Jiangxi Zhanggong Liquor Co., Ltd. and began receiving visitors. It is the only enterprise in our city approved to set up an industrial tourism demonstration site, filling a gap in our city’s industrial tourism offerings.

　　Behind the first "Jiangxi Provincial Industrial Tourism Demonstration Site" in southern Jiangxi lies a symbol of the company’s own strength. The very development of an industrial tourism project reflects the company’s confidence in its capabilities. The garden-style factory construction of Jiangxi Zhanggong Liquor has been honored as a "One Large and Four Small" quality project in Ganzhou, setting a clear example for other enterprises.

　　"The establishment of the 'Jiangxi Provincial Industrial Tourism Demonstration Site' by Zhanggong Liquor will greatly encourage other enterprises to improve their production environments and craftsmanship, thereby enhancing product quality. It can be said that the demonstration effect outweighs the economic benefits," said a relevant official from the city’s tourism bureau.

　　Since launching its industrial tourism project, Zhanggong Liquor has hosted many corporate delegations, most recently a delegation of EMBA entrepreneurs and doctoral candidates from southern Jiangxi affiliated with Tsinghua University. These senior business managers spoke highly of Zhanggong Liquor’s management and craftsmanship after their visit. Furthermore, school-enterprise collaboration has enriched the content of industrial tourism. In mid-October last year, the School of Economics and Management at Jiangxi University of Science and Technology signed a teaching practice base agreement with Jiangxi Zhanggong Liquor, providing college students with a hands-on platform.

　　Inside the Liquor Culture Museum, Zhanggong Liquor has meticulously restored the original appearance of the predecessor of the Ganzhou Liquor Factory—the Wanyuan Tavern—and revived its function as a liquor retail space.

　　Currently, Zhanggong Liquor has developed a series of tourism-exclusive products, namely regional culture, Hakka culture, and red culture-themed liquors, all highlighting the unique characteristics of southern Jiangxi. "Our tourism product sales are performing very well. Of course, purchases are entirely voluntary—there is absolutely no forced consumption. After all, this income has minimal impact on us. We place greater emphasis on how the tourism project as a whole enhances the Zhanggong brand," said Huang Xiaohua, marketing director, in an interview with reporters.