Guoshan Vegetables
Guoshan Village in Hongtang Town, Tong'an District, Xiamen City has a total population of 2,800 people and 4,500 mu of arable land. The village is a pilot unit of China’s Science and Education for Village Development Program, a national demonstration base for greenhouse cultivation of purple eggplant, and a science and technology demonstration village in Fujian Province. It owns well-known brands such as the “Guoshan” brand purple eggplant and the “Guzhang” series of vegetables. Over 98% of the households in the village are engaged in vegetable farming, with an annual planting area of 4,500 mu, including a 2,300-mu purple eggplant base generating an output value of 46 million yuan. In 2012, the per capita net income of farmers in the village reached 15,000 yuan, ranking first in Hongtang Town. The village has been recognized as one of “Xiamen’s Top Ten Farmer Professional Cooperatives” and a “Fujian Provincial Demonstration Farmer Professional Cooperative.”
In December 2003, the “Guoshan Vegetable Association of Tong’an District, Xiamen City” was established in Guoshan Village; in October 2008, the “Guoshan Vegetable Professional Cooperative of Xiamen City” was formed. The cooperative standardizes base construction, production standards, and technical guidance, enabling large-scale, standardized, and high-efficiency production while vigorously promoting pollution-free vegetable cultivation techniques. The cooperative actively provides its members and farmers with a full range of services before, during, and after production, and through the collective strength of the cooperative and market influence, has initially formed an operational model of “cooperative + market + farmer.” By integrating individual, unorganized vegetable farming into associations or cooperatives, an organized, systematic production-supply-sales chain has been created, boosting the large-scale and profitable development of purple eggplant. Each year, over 2,000 mu of off-season purple eggplant grafting cultivation is promoted. Through grafting, the eggplants achieve high and stable yields, excellent quality, resistance to bacterial wilt and root-knot nematodes, extended harvest periods, and significantly improved economic returns, with per-mu output values reaching 18,000–30,000 yuan. In 2011, Guoshan Village (purple eggplant) was designated by the Ministry of Agriculture as a “National One Village One Product” demonstration village.
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