Late-maturing Longan in Jiaocheng
Late-maturing Longan in Jiaocheng is a geographical indication certification trademark.
Jiaocheng District marks the northern limit of China’s commercially cultivated longan region. Compared to areas like Guangdong, Guangxi, and southern Fujian’s Putian-Xianyou region, longan of the same variety here naturally matures 20 to 40 days later, with the latest-maturing varieties harvested as late as mid-November. This gives the district a unique regional advantage — "offering what others don’t." The current longan cultivation area in Jiaocheng District is 30,000 mu, with an annual output of 10,000 tons and a production value reaching hundreds of millions of yuan. It is mainly distributed across towns such as Qidu, Badu, and Zhangwan, with major cultivars including Fuyan, Shuinan No.1, Songfengben, and Lidongben. Jiaocheng District has been designated by the Ministry of Agriculture as the “Late-Maturing Longan Base in the South Subtropical Crop Region” and certified by the China Fruit Marketing Association as the “Hometown of Late-Maturing Longan in China.” In 2004, the Jiaocheng District established a Late-Maturing Longan Industry Association and registered two late-maturing longan trademarks: “Sandu’ao” and “Haichaoshan.” In 2006, the fresh longan of the “Sandu’ao” brand was recognized as a pollution-free agricultural product, while the fresh longan of the “Haichaoshan” brand obtained the right to use the “Green Food Label” after certification by the China Green Food Development Center. In April 2007, the “Jiaocheng Late-Maturing Longan” was officially approved by the State Administration for Industry and Commerce and successfully registered as a geographical indication certification trademark, marking a new stage in the development of Jiaocheng’s late-maturing longan industry. Over the past three years, through effective operations by the association, driven by leading enterprises, strengthened technological innovation, and implementation of a brand strategy, the “Jiaocheng Late-Maturing Longan” geographical indication certification trademark has been put to good use.
Jiaocheng late-maturing longan is renowned nationwide for its large fruit size, small seed, thick and sweet flesh, as well as its crisp and refreshing taste, enjoying a wide market in major cities such as Jiangsu, Shanghai, and Beijing.
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