Longgang Gorgon Fruit
Longgang Gorgon Fruit is a geographical indication certification trademark.
According to the latest announcement on the website of the Trademark Office of the State Administration for Industry and Commerce, the Tongcheng Gorgon Fruit Association of Tianchang City, Anhui Province, submitted an application to the Trademark Office of the State Administration for Industry and Commerce on July 4, 2011, to register the geographical indication certification trademark “Tianchang Longgang Gorgon Fruit.” The certification trademark for “Tianchang Longgang Gorgon Fruit” has now passed the preliminary examination and been published. The main product under registration protection is “gorgon fruit” in Class 31. If no objections are raised within three months, the trademark will be successfully registered.
Gorgon fruit, also known as foxnut or Euryale ferox, is the seed of an aquatic herbaceous plant from the Nymphaeaceae family. It is classified as a traditional Chinese medicinal material, and its roots, flower stems, and leaves are also used medicinally. Gorgon fruit is known for improving appetite and qi, nourishing vitality, strengthening the spleen and middle energizer, quenching thirst, and consolidating essence. It helps restore the spleen and digestive system and can also alleviate joint pain, neuralgia, and headaches. Through long-term breeding and cultivation, there are now many varieties of gorgon fruit, mainly including southern gorgon fruit, Suzhou gorgon fruit, and Chaozhou gorgon fruit, among which Tianchang Longgang Gorgon Fruit is a type of southern gorgon fruit.
The newly built Gorgon Fruit Market, jointly invested in by the Longgang government of Tianchang City and local cooperatives, is the largest gorgon fruit market in eastern Anhui. The purely natural and pollution-free green Longgang Gorgon Fruit from Tianchang has been exported to multiple provinces and cities such as Jiangsu, Zhejiang, Shanghai, and Fujian, receiving widespread praise from consumers. The Longgang Gorgon Fruit industry in Tianchang has always emphasized the development of a trademark strategy and previously registered several trademarks such as “Furonggang,” “Tianlong Brand,” “Huzhu Brand,” and “Golden Dragon Brand.” The successful registration of the “Tianchang Longgang Gorgon Fruit” certification trademark also contributes to the protection of the local “Tianchang Longgang Gorgon Fruit” brand and helps increase farmers’ incomes.
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