Kouzi Cellar Liquor

Kouzi Cellar Liquor

Kouzi Cellar Liquor is a protected geographical indication product.

　　Produced in Suixi County, Huaibei City, it is a strong-aroma type of Baijiu. Kouzi Liquor has a long history of brewing. Legend has it that during the Warring States period, when the State of Song moved its capital to Xiangshan, large quantities of this liquor were brewed. For thousands of years, Kouzi Liquor has enjoyed the reputation of “Renowned across three thousand li in northern China, and unmatched in flavor across southern regions.” The taste of Kouzi Liquor is sweet and pleasant upon drinking, leaving one feeling joyful and refreshed afterward, hence earning the praise “A thousand households drunk from next door, fragrance drifting ten li from the opened jar.”

Kouzi Liquor is made from high-quality sorghum, wheat, barley, and peas. Based on traditional brewing techniques and enhanced with modern technology, it undergoes long-term aging and meticulous blending, and is hailed as a fine liquor treasure. Visually, Kouzi Liquor is known for its “amber color” and “never-ending drinkability.” In terms of aroma, it features “fragrance through the bottle” and “overnight lingering scent.” On the palate, it offers “dual-layered fragrance” and a “smooth entry.” Functionally, it possesses the qualities of “containing spiritual essence” and “refreshing the mind and spirit.”

In 1959, during the 10th anniversary celebration of the founding of the People’s Republic of China, Kouzi Liquor was listed as an official state banquet liquor and was presented as a gift to the King of Yemen. In 1979, it was rated as a National Quality Liquor at the Third National Liquor Appraisal Conference. It won the Golden Cup Award from the Ministry of Light Industry in 1984, the Gold Award at the First National Food Expo and the Quality Award at the Fifth National Liquor Appraisal Conference in 1988, the Gold Award at the Second Beijing International Expo in 1991, and the Special Gold Award at the Paris International Fine Wines Exhibition and the Gold Award at the Bangkok International Fine Liquor Expo in 1992. The company’s flagship product, Kouzi Brand Kouzi Cellar Liquor, was awarded the Second Prize for Provincial Scientific and Technological Progress in 2000, and in 2002, it received the title of “National Protected Product of Original Geographical Indication.” In 2003, it earned the “China Baijiu Typical Style Golden Cup Award,” and in 2005, it was honored with the titles of “China Well-Known Trademark” and “First Batch of Best-Selling Brands under the Three-Green Project.” It was designated as an honorary product at the First China Baijiu Science and Technology Conference in 2004. The Kouzi enterprise has also been successively recognized as an Advanced Enterprise of the Province, one of China’s Top 500 Largest Industrial Enterprises, and one of the Nation’s 5,000 Direct-Reporting Enterprises. Since 2003, the company has successively obtained certifications for Quality Management Systems, Integrated Quality and Environmental Management Systems, and HACCP (Hazard Analysis and Critical Control Points) Food Safety and Hygiene Systems. Its ranking within China’s Baijiu industry rapidly climbed from 34th in 2000 to 12th in 2003, and it was named one of the Top Ten Most Profitable Enterprises in China’s Baijiu Industry for the year 2003. In May 2006, Kouzi Cellar Liquor successfully passed the “Pure Grain Solid-State Fermentation Baijiu Mark” certification by the Baijiu Professional Committee of the China National Food Industry Association. This certification is referred to by industry insiders as the ID card of premium Baijiu. In 2006, the company was included in the first batch of China’s Time-Honored Brands.