Ningjin Ya Li (Ningjin Duck Pear)

Ningjin Duck Pear

Ningjin Duck Pear is a geographical indication protected product.

　　Ningjin County has 227,000 mu of fruit orchards, producing nearly 300,000 tons of snow pears and duck pears annually. To strengthen and expand the fruit industry—centered on pears—and effectively boost agricultural efficiency and farmers’ incomes, the Ningjin County Forestry Bureau conducted in-depth research to understand market trends, connect fruit growers with sales channels, and provide comprehensive post-harvest services for the fruit industry. As of September 2005, fruit growers across the county had sold 250,000 tons of pears, with average prices higher than previous years, reaching up to 3 yuan per kilogram at the highest.

　　1. In-depth Research to Grasp Sales Trends. To gain an in-depth understanding of production and sales conditions and market dynamics, in May and June of this year, led by the county government and the deputy county head in charge, the County Forestry Bureau and fruit grower representatives visited major southeastern fruit markets such as Shanghai, Ningbo, and Shenzhen to assess market demand. Meanwhile, the county government organized specialized teams to investigate various aspects of pear production, storage, and sales—identifying issues and areas for improvement. The County Forestry Bureau promptly dispatched technical personnel to provide fruit growers with technical support, information, and services, laying a solid foundation for pear sales.

　　2. Bridging Connections to Boost Fruit Sales. To facilitate pear sales and expand smooth distribution channels, on August 2—the peak pear harvest season—Ningjin County held its first “2005 Pear Sales Promotion Conference,” inviting over 60 merchants, fruit sales brokers, associations (cooperatives), and major producers from within and outside the province for face-to-face negotiations. Hebei Television, Hebei Daily, Xingtai Television, and Xingtai Daily provided extensive coverage of the promotion conference, which significantly boosted fruit sales.

　　3. Active Participation in Agricultural Trade Fairs to Enhance Fruit Visibility. Ningjin County regarded participation in the 9th China (Langfang) Agricultural Products Trade Fair as a key move to showcase local strength, enhance brand visibility, promote the exchange and trade of pears, open up new markets, elevate the pear industry to a higher level, and drive increased agricultural efficiency and farmer incomes. The county meticulously prepared for the event. At the 9th China (Langfang) Agricultural Trade Fair, the Yan Zhao-brand duck pears submitted by Ningjin County’s Yan Zhao Fruit Industry Co., Ltd. won the “Fruit King” title, while the “Yan Zhao” and “Lü Tang” series of pears all earned the title of “Famous and High-Quality Fruits of Hebei Province,” playing a positive role in boosting pear visibility and increasing sales prices.

　　The geographical indication product protection area for Ningjin Duck Pear is defined according to the “Opinions on Delimiting the Origin Area of Geographical Indication Products” (Ning Zheng [2005] No. 70) issued by Ningjin County, Hebei Province, covering the entire current administrative region of Ningjin County.