Fenghua Honey Peach

Fenghua Honey Peach

Fenghua Honey Peach is a geographical indication protected product.

Fenghua Honey Peach is a geographical indication certification trademark.

Fenghua Honey Peach is an agricultural geographical indication product.

　　Fenghua City in Zhejiang Province is a major production area of honey peaches in China. Fenghua Honey Peach is renowned far and wide for its unique taste, tender flesh, sweet and juicy flavor, attractive shape, and rich aroma. It is hailed by peach lovers as “nectar of the gods” and “treasures from the Heavenly Lake.” The legend continues to this day

　　Fenghua enjoys superior natural conditions, nestled against mountains and facing the sea, with a warm and humid climate, a rich variety of cash crops, and distinctive agriculture beginning to take shape. At present, to avoid the waste of promotional effectiveness, and to strengthen the brand competitiveness of Fenghua Honey Peach and establish and manage the product brand, the Fenghua Peach Research Institute, as the city’s management authority for the honey peach industry, registered the “Jinpingshan” trademark in 1998, which is uniformly used across all honey peach production areas in the city to build the “Jinpingshan” brand. The planting area of “Jinpingshan” brand Fenghua Honey Peach throughout the city is nearly 50,000 mu, with a yield of over 40,000 tons and a direct output value of nearly 200 million yuan. Large-scale bases have been initially established, including the Xikou Daqiao Honey Peach, Banxi Leisun, Xiaowangmiao Taro, Xikou Bai’du Flower Seedlings, and Shangtian Strawberry. The “treasures from the Heavenly Lake” honey peaches and the “arhat sacred fruit” taro heads are widely known. Six leading agricultural products have been formed: honey peaches, bamboo shoots, taro, flower seedlings, strawberries, and marine aquaculture. In 1996, Fenghua was jointly named the “Hometown of Honey Peach in China” by the Rural Development Research Department of the Development Research Center of the State Council and other departments. Fenghua’s strong brand awareness and practices were commendably rare in the market environment at the time.

　　Fenghua has abundant marine resources and has become the largest cage aquaculture base in Zhejiang Province. Fenghua is also working on building the “China Fenghua Ecological Agriculture Demonstration Zone,” with a total of 12,766 marine cage aquaculture units. Currently, this approach to managing the Fenghua Honey Peach brand maximizes the use and inheritance of the intangible assets of the regional origin brand, registers product trademarks, retains the historical advantage of the origin without abandoning it, while highlighting and strengthening the product brand, creating cumulative brand communication. The 20-kilometer flower seedling corridor project along the Jiangkou to Xikou highway has been fully launched, and the agricultural ecological environment will be further improved.

　　Product Name: Fenghua Honey Peach

　　Product Origin: Ningbo

　　Product Characteristics: Tender flesh, juicy

　　Product Introduction: Among Fenghua Honey Peaches, “Yulu” is considered the finest, which comes in early and late varieties, with the late Yulu being the best, ripening between July and early August. The Yulu Honey Peach features tender flesh and is very juicy, also known as “nectar of the gods,” with a fragrant aroma. The main producing areas of Fenghua Honey Peach are Changting, Xikou, and Xiaowangmiao.

　　Product History: Known as “treasures from the Heavenly Lake,” honey peaches have a history of over 500 years in Fenghua. The Development Research Center of the State Council named Fenghua the “Hometown of Honey Peach in China,” thus making Fenghua Honey Peach a nationally renowned fruit.

　　The natural geographical scope of the original production area of Fenghua Honey Peach is located in the entire territory of Fenghua City, in the southern suburbs of Ningbo City, specifically between 29°25′00″–29°47′00″ north latitude and 121°03′00″–121°46′00″ east longitude, bordering Xiangshan Harbor to the southeast. From south to north, it neighbors Ninghai County, Shengzhou City, Xinchang County, and Yinzhou District, situated 25 km from Ningbo City and 160 km from the provincial capital Hangzhou. The administrative region of the original production area includes all administrative villages in Fenghua City. The use of the agricultural geographical indication is limited to six towns and five subdistricts within Fenghua City: Xikou Town, Shangtian Town, Chunhu Town, Qiucun Town, Song’ao Town, Dayan Town, Jinping Subdistrict, Yuelin Subdistrict, Xiaowangmiao Subdistrict, Jiangkou Subdistrict, and Xiwu Subdistrict. The total cultivation area is 46,000 mu, with a total yield of 45,000 tons.