Delicious Tian Chili

Delicious Tian Chili

　　Xiaocao'e Town, Yuyao City, Ningbo

　　 In recent years, Renhe Village has leveraged its local advantages to actively guide villagers in breaking away from traditional farming concepts, focusing on developing a "one village, one product" agricultural model with chili as the leading crop. The village has invested over 1 million yuan to build a core demonstration base for chili cultivation, promoting standardized chili production techniques. From seed selection to fertilization and pest control, the entire growing process is guided and monitored. The village also provides free pesticides, fertilizers, and pest control equipment to ensure that pesticide residue levels remain within international standards. Currently, the village has established a 2,800-mu standardized demonstration base, with an influence area covering over 10,000 mu.

　　 To promote large-scale chili production and enhance market competitiveness, Renhe Village has actively implemented a production and operation model combining "leading enterprises, specialized cooperatives, farmer brokers, and individual farmers." The “Delicious Tian” brand of chili products, after deep processing by Ningbo Hefeng Food Co., Ltd., is not only sold to major domestic markets such as Guangdong, Hunan, and Jiangxi, but also enjoys strong sales in Europe, Southeast Asia, the Middle East, and Africa. In 2010, Renhe Village planted 3,500 mu of chili, yielding a total output of 9.45 million kilograms, with a total output value of 25.24 million yuan and profits of 15 million yuan. That year, the per capita income of villagers reached 13,480 yuan, achieving a win-win situation for farmers, leading agricultural enterprises, specialized cooperatives, and farmer brokers. The village has been honored with titles such as Zhejiang Province Sanitary Village, Ningbo Civilized Village, and Ningbo Well-Off Village.