Wangdian Sanyuan Chicken

Wangdian Sanyuan Chicken

Wangdian Sanyuan Chicken is a protected geographical indication product.

　　Wangdian Sanyuan Chicken is a breed of broiler chicken produced in Wangdian Town, Xiuzhou District, Jiaxing City, Zhejiang Province, and is a China National Geographic Indication product. Wangdian Sanyuan Chicken is raised through free-range farming over extended periods in mulberry orchards, fruit orchards, and home gardens, strictly following pollution-free rearing standards. It contains no hormones or drug residues. The breeding grounds are shaded by green trees, with fresh air and beautiful surroundings, far from factories, with no pollution sources nearby, allowing the chickens to grow entirely under natural conditions. The chicken meat features bright red color, firm muscle fibers, and delicious taste, and has consistently been well received in the market.

　　　Wangdian Town, Jiaxing City, is located in the southern part of Xiuzhou District and boasts abundant land resources. The area has numerous mulberry orchards, fruit gardens, and mixed-use lands, providing a green environment for breeding. Local rural communities have long had the tradition of raising chickens, and Wangdian chicken, with its bright red meat, firm muscle fibers, and delicious flavor, has always been popular in the market.

　　The town has many gardens, orchards, home courtyards (collectively referred to as the "three gardens"), and miscellaneous plots. Raising chickens has been a longstanding practice among local farmers. Wangdian chicken, known for its bright red meat, firm muscle fibers, and delicious taste, has always enjoyed strong market demand.

　　Production Management

　　　　According to the annals of Wangdian Town, Wangdian chickens gained fame in Shanghai as early as the 1910s and 1920s during the early Republican era. In January 2003, Xiuzhou District established the Wangdian Sanyuan Chicken Professional Cooperative, responsible for full-process quality supervision and technical services for the breeding of “Figure 2: Wangdian Sanyuan Chicken Breeding Base in Jiaxing” Wangdian chickens. The main measures taken by the cooperative include: first, conducting breeding technique training—setting aside five rooms at the Machiao Veterinary Station, the site of the cooperative’s office, specifically for technical training and member exchange activities. The rooms were equipped with televisions and VCD players for irregular technical training and exchange sessions, while cooperative technicians regularly visited farmers to provide guidance; second, producing a “Wangdian” Sanyuan Pollution-Free Chicken Standardized Breeding Manual, distributed to every farmer, requiring them to follow the standardized manual for production; third, implementing a unified immunization schedule, with medications supplied exclusively by the town’s animal husbandry and veterinary station designated by the cooperative; fourth, designing feed formulas through the cooperative and outsourcing processing to feed mills; fifth, organizing the supply of chicks uniformly via the cooperative, and assisting in the sale of broilers for farmers unable to sell independently; sixth, ensuring quality control—chickens meeting breeding requirements and quality standards are fitted with aluminum brand labels on their shanks at the time of sale, serving as batch certification for commercial products; seventh, producing unified specialized packaging boxes for commercial chickens. The Wangdian Sanyuan Chicken Professional Cooperative applied to the National Trademark Office for the registration of the “Wangdian” trademark in early 2002, and the National Trademark Office issued a “Trademark Registration Acceptance Notice” on September 26, 2002. In 2002, a local standard for the pollution-free broiler chicken breeding of “Wangdian” Sanyuan Chicken was formulated, and it was issued and implemented by the Jiaxing City Technical Supervision Bureau on January 1, 2003.

　　Production Management

　　According to the records in the Annals of Wangdian Town, Wangdian chickens became well-known in Shanghai as early as the 1910s–1920s during the early years of the Republic of China. In January 2003, Xiuzhou District established the Wangdian Sanyuan Chicken Professional Cooperative, which was responsible for the full-process quality supervision and technical services for the breeding of “Figure 2: Wangdian Sanyuan Chicken Breeding Base in Jiaxing.” The key measures taken by the cooperative included: first, organizing technical training sessions—designating five rooms at the Machiao Veterinary Station (where the cooperative's office is located) specifically for technical training and member exchanges. These rooms were equipped with TVs and VCD players for irregular technical training and exchange events, with cooperative technicians regularly visiting farmers to offer guidance; second, publishing a “Wangdian” Sanyuan Pollution-Free Chicken Standardized Breeding Manual distributed to every farmer, requiring adherence to the manual’s guidelines; third, implementing a unified vaccination schedule, with medicines provided solely by the town’s animal husbandry and veterinary station assigned by the cooperative; fourth, having the cooperative design feed formulas and outsourcing production to feed mills; fifth, organizing the centralized supply of chicks through the cooperative, and assisting in the sale of broilers that farmers couldn’t sell on their own; sixth, enforcing quality checks—chickens that meet breeding criteria and quality standards are fitted with aluminum leg tags at the point of sale as a mark of certified commercial product; seventh, creating a unified specialized packaging box for commercial chickens. In early 2002, the Wangdian Sanyuan Chicken Professional Cooperative applied to the National Trademark Office to register the “Wangdian” trademark. The National Trademark Office issued the “Trademark Registration Application Acceptance Notice” on September 26, 2002. In 2002, a local standard for the pollution-free breeding of “Wangdian” Sanyuan Chicken was established, and it was officially released and implemented by the Jiaxing City Technical Supervision Bureau on January 1, 2003.

　　　　Production & Sales

　　With the increasing popularity and expanding market demand for “Wangdian” Sanyuan Chicken, production has also grown. In 2001, actual sales reached 105,000 chickens; in 2002, sales amounted to 351,000 chickens. The main markets included Shanghai, Hangzhou, Tongxiang, and Jiaxing. By 2005, the annual slaughter volume of Wangdian Sanyuan Chicken reached 600,000 chickens, generating sales revenue of over 24 million yuan. From 2010 to early 2011, the town developed 396 ecological, large-scale chicken farmers using garden plots, with an annual broiler output of 758,000 chickens, achieving an output value of 33.505 million yuan and a profit of 9.427 million yuan.

　　　　Geographical Indication Product Protection

　　In accordance with the “Regulations on the Protection of Geographical Indication Products,” the General Administration of Quality Supervision, Inspection and Quarantine of China reviewed the application for the protection of Wangdian Sanyuan Chicken as a geographical indication product. Upon approval, it was announced that protection would be granted starting September 6, 2007—Announcement No. 134 of 2007.

　　　　Protected Area