Zhu Wanchang Pastries

Zhu Wanchang Pastries

　　　　Product Name: Zhu Wanchang Pastries

　　Place of Origin: Shaoxing City, Zhejiang Province

　　Product Features: Delicately flaky, richly fragrant, evenly sliced and tender yet resilient, rolled without breaking.

　　Product Ingredients: Protein, fat, vitamins, starch.

　　Product Benefits: Nourishes health, regulates qi and stimulates appetite, suitable for all ages.

　　Product Introduction: Zhu Wanchang Pastry Shop enjoys a renowned reputation, with its refined craftsmanship being a standout and truly well-deserved. In mid-winter to early spring, they offer fluffy, glossy egg cakes, thinly crisp and semi-transparent jelly slices, as well as soft and moderately glutinous honey cakes. The egg cake with embedded honey cake is especially legendary, famed far and wide. Haining Yanguan Zhu Wanchang Pastry and Cake Shop, established in 1916, has maintained a prestigious name for over eighty years thanks to its distinctive baked goods. Hence, there was once a saying: “In the south there’s Zhu Wanchang (Yanguan), in the north there’s Tianyixing (Xiasshi).” While Tianyixing no longer exists due to institutional changes, Zhu Wanchang continues to serve its exquisitely made pastries to the market.

Product History: Zhu Wanchang Pastries have been around for over 80 years, with a long and challenging journey as a time-honored brand. After the public-private partnership in 1956, it is now a state-owned food factory in Yanguan Town, a famous spot for tide-watching. Its products such as hundred-fruits hemp cake, sesame crisp, spiced peach slices, and pine nut cake remain popular choices among tourists. We hope this time-honored brand can rejuvenate itself, develop more travel-friendly foods, adapt to the development of tourism, and allow visitors to carry the exquisite and high-quality Zhu Wanchang pastries to all corners of the world.

　　Product Story: Legend has it that during the Taiping Rebellion, a unit ordered to capture Haining Prefecture dispatched a scout known as “Xizhu” to infiltrate the city in advance and gather military intelligence. Their mission was to establish contact with the main forces stationed several miles outside the city, ready to respond in coordination to overthrow the Qing troops defending the prefectural city and end the corrupt Qing Dynasty’s rule over Haining. With the Taiping army approaching the city walls and the Qing defenders on high alert, communication between inside and outside the city proved extremely difficult. At their wits’ end, one of the Taiping scouts, “Xizhu,” happened to pass by Zhu Wanchang Pastry Shop. Seeing the egg cakes with embedded honey cakes on display, he had a bright idea: why not hide the intelligence between the tender yellow egg cake and the milky white honey cake to smuggle it out of the city? Not long after, as expected, a massive battle to breach the city walls commenced, successfully overthrowing the Qing regime in Haining. It is also said that during one of Emperor Qianlong’s many inspection tours, he once lost his appetite due to exhaustion from the journey. However, after eating Zhu Wanchang’s cardamom cake, his hunger returned and he praised it highly.