Classic Itineraries
Common marketing models and misconceptions in outdoor brands
Known for its iconic outdoor style and multifunctional, protective designs, Buff, the world’s largest headwear brand, will collaborate with PaleMorningMedia to promote its public relations efforts in the United States. Established in 1992 as the first company to pioneer an entirely new category of headwear products, its success lies in launching a highly practical...
Top international outdoor luxury brands "dive into" the Chinese market
Exhibitors who have attended the Asia Outdoor & Fashion Exhibition (ispo China) for many years will notice that the English name of the 8th Asia Outdoor & Fashion Exhibition (ISPO BEIJING, hereinafter referred to as the Asia Outdoor Exhibition), held from February 22 to 25 at the Beijing National Convention Center, has changed from the previous ispo China to the current ISPO BEIJING.
Invista responds comprehensively to market demand with its new functional fabrics
When camping in the wild, a versatile lamp is essential. It should be easy to place anywhere and have long-lasting power. However, this brings up a problem: if you move the lamp to different spots, its brightness changes due to varying distances, sometimes requiring you to adjust it over and over again...
Xiamen Haicang International Mountain Cross-Country Race: 9-Year-Old Boy Outruns the Mountain
The mountain — Chen Jinhao, a 9-year-old elementary school student, has zero public recognition; Dashan, the 47-year-old foreign host from CCTV, is a familiar face. Yesterday morning, they both appeared at the Haicang International Mountain Cross-Country Open and competed in the 10-kilometer race, drawing attention from the crowd. It’s easy to see why Dashan attracted attention, but how did Chen Jinhao...
28 Hikers Rescued After Being Trapped in Fujian Mountain; Rescue Base May Be Established
In recent years, the development and market of China's sports bicycles have attracted the attention of international brands, with many eager to find opportunities to enter the Chinese market. At the same time, capable domestic agents are also actively seeking to represent international brands. Since the first edition of the Asia Bike Show, there has been close cooperation with...
ISPO BEIJING 2012 – A Testament to the Robust Growth of China’s Sporting Goods Industry
Record-breaking attendance: 38% increase compared to 2011 | Significant growth in exhibitor numbers and participating brands | The exhibition delivered a comprehensive high-level performance In 2012, ISPO BEIJING once again broke historical records: 24,507 industry professionals visited the National Convention Center, with 353 exhibitors from 21 countries and regions (+28%)...
The fifth stop of the KAILAS Yangmolong First Ascent Tour concluded successfully in Chengdu on the 28th
The Red Night of the Yangmolong First Ascent Tour in Chengdu On February 28, 2012, the highly anticipated fifth stop of the KAILAS China Unclimbed Peaks Project—Yangmolong First Ascent Ten-City Tour—came to a perfect close in the Land of Abundance, Chengdu. The event garnered widespread attention and enthusiastic welcome from the industry, with participants coming from...
8,000 meters away, there’s a life we know nothing about!
At 5:00 PM on February 23, 2012, good news came from the Beijing National Convention Center: Kailas mountaineer Yang Chunfeng won the 2011 Golden Rhino Annual Breakthrough Award for his groundbreaking achievement in 8,000-meter climbing. He is also the first Chinese civilian mountaineer to complete seven 8,000-meter peaks. Climbing—to reach toward the earth’s various extremes…
Buff partners with American information company Pale Morning Media
The world’s largest headwear brand, Buff, renowned for its iconic outdoor style, versatility, and protective features, will collaborate with Pale Morning Media to promote its public relations efforts in the United States. Established in 1992 as the first company to pioneer an entirely new category of headwear products, its success lies in launching a highly practical...
Outdoor gear: The Tulip Lantern is a gravity-sensing lamp
When camping in the wild, a versatile lamp is essential. It should be easy to place anywhere and have long-lasting battery life. However, there’s one issue that follows—when you place the lamp in different spots, its brightness varies due to changes in distance, sometimes requiring you to adjust it over and over again.
The Asia Bike Show plans to launch a “Brand–Dealer Business Matching” service.
In recent years, the development and market of China's sports bicycles have drawn the attention of international brands, with many eager to find opportunities to enter the Chinese market; at the same time, capable domestic dealers are also actively seeking to represent international brands. Since the inaugural Asia Bike Show, the close cooperation with the Eurobike Show...
Hong Kong bouldering expert Ho Sin Fai has officially signed with the KAILAS brand.
Top Hong Kong boulderer Ho Sin Fai, a member of the Hong Kong climbing team since March 2012, brings over 10 years of extensive climbing experience. Having represented Hong Kong, China in various climbing competitions around the world and winning the national bouldering championship twice, Ho Sin Fai has signed with the outdoor brand KAILAS (Kailas). ...
Four crossings of Antarctica in four years, focusing on the love between parent and child animals
“Starting in 2008, she went to Antarctica every year for four consecutive years. In January this year, Mao Xiaochu, who returned to Chengdu on her fourth trip to Antarctica, not only gained more photographic works but also became the woman with the longest experience in Antarctic adventure travel photography in China. The 2012 Annual Conference of Sichuan Women Photographers is about to be held, and having crossed the South Pole four times...”
Attracting Chinese Tourists: Hokkaido Ski Resorts Hire Large Numbers of Chinese-Speaking Instructors
Wang Bing won the Golden Rhino Award for Best Adventure Activity for his "Rafting from Tuotuo River to Tongtian River, the Source of the Yangtze." He said that many places are disappearing, and he wants to see as much as possible before they're gone. Traveler Profile: Wang Bing, born in the 1970s and raised in Xinjiang, "has had a deep connection to the outdoors since childhood..."
Shanghai backpacker proposes to girlfriend on Everest at 5,200m altitude
Shenlong proposed to his girlfriend near Everest Base Camp at an altitude of 5,200m. "Will you marry me?" In a narrow mountain valley at the foot of Mount Everest, 5,200m above sea level, where even speaking loudly is a struggle, Shenlong mustered all his strength to shout these words to Echo...
Green Field Outdoor advocates "Green Action, Green City"
Today, Mobigarden (MobiGarden) officially launched the "Green Action, Green City" campaign, with its brand ambassador Show Lo actively promoting and sincerely inviting you to participate in this event. The campaign runs from 11:00 on March 8 to 23:59 on March 28. This initiative primarily promotes "green"...
A 50-year-old morning exerciser dies suddenly in Fragrant Hills Park, suspected heart attack triggered by cold
BlackDiamond, a global leading manufacturer of climbing, skiing, and mountaineering equipment, announced that Shenzhen Himalaya Trading Co., Ltd. has been awarded the BD2011 Independent Distributor of the Year title. This is the second consecutive year that Himalaya has received this honor. “...
The KAILAS Yangmolong First Ascent National Tour is Coming to Urumqi
Beijing Stop of the Yangmolong First Ascent Tour Beyond the frontier, across the vast Tianshan Mountains; where the sun sets over long rivers and joyous songs and lively dances fill the air. Xinjiang is the most captivating and imaginative place on China’s western border. Following the successful Beijing stop, the next leg of the KAILAS Yangmolong First Ascent National Ten-City Tour will be held on March 13 in Urumqi, Xinjiang...
Spring Creative Tour —— The Spring Blossoms of Chiyou’s Hometown
NorgesFreeRideCup (Norwegian Freeride Skiing Cup) —— Kicks off in the Arctic Circle on March 8. This is Norway’s national treasure-level winter sports event and the most important skiing competition in Northern Europe. The “Norwegian Freeride Cup” skiing competition started in 2007, featuring events such as freestyle snowboarding, alpine freestyle, moguls...
Review of the Camelbak OCTANE Hydration Backpack
Camelbak is a well-known American provider of military-grade hydration systems. Its backpack designs and hydration solutions have been recognized by the U.S. military and adopted for use in special forces. The Camelbak OCTANE 8+4 is a 2010 model of a sports and leisure backpack made of nylon, suitable for both men and women, and comes in red, yellow...