Yili Group

Yili Group

Inner Mongolia Yili Industrial Group Co., Ltd. was the sole designated dairy sponsor of the Beijing 2008 Olympic Games and the premier dairy premium sponsor of the 2010 Shanghai World Expo in China. As a national industrial and agricultural tourism demonstration site, Yili Group leverages resources such as its modern dairy production workshops, advanced production technologies, pristine natural pastures, and profound corporate culture. Based in Hohhot, the company has successively launched industrial tourism programs at 23 factories across regions including Beijing, Anhui, and Heilongjiang, allowing visitors to witness firsthand the production process of Yili’s “reassuring milk.” Experience its superior quality—come see it for yourself.

Inner Mongolia Yili Industrial Group Co., Ltd. is one of China’s 520 key industrial enterprises and among the first 151 national agricultural industrialization leading enterprises designated by eight state ministries. It was the sole designated dairy sponsor of the Beijing 2008 Olympic Games and the first Chinese food brand in history to provide products for the Olympics. As the only domestic enterprise among China’s major dairy companies, Yili has contributed over 7 billion yuan in taxes over the past decade, making it the top tax contributor in China’s dairy industry. On November 18, 2007, General Secretary - visited Yili for an inspection, offering high praise and expressing earnest expectations. Yili’s mission is “to continuously innovate and pursue a healthy life for humanity,” and its purpose is “scientific development, enriching agriculture and farmers, serving the nation, and benefiting the public.”

As a national industrial tourism demonstration site, Yili Group develops industrial tourism programs extensively, leveraging its headquarters industrial park and resources such as modern dairy production workshops, advanced production processes, pristine natural pastures, and profound corporate culture. Programs are offered at factories in Hohhot (Inner Mongolia), Beijing, Hefei (Anhui), Wuhan (Hubei), Huanggang (Hubei), Suzhou (Jiangsu), Jinan (Shandong), Shihezi (Xinjiang), Du'erbote (Heilongjiang), Shenyang (Liaoning), Foshan (Guangdong), and Qionglai (Sichuan). Multiple tour routes have been designed, and various specialized tourism products have been developed based on the different characteristics of visitors, including inspection tours, business meetings, exchange programs, student internships, health experiences, and leisure sightseeing. A range of convenient tourism facilities and services are also provided. Visitors can observe the full production process of Yili’s “reassuring milk,” fully appreciate the patriotic spirit of the domestic dairy industry, and truly experience the rich heritage of grassland dairy culture.

In China, industrial tourism has only gained prominence in recent years. To date, over 100 sites across the country have been designated as national industrial tourism demonstration sites by the National Tourism Administration. Since 2005, Yili Group has leveraged its industrial parks and resources such as the dairy production process, production techniques, production facilities, industrial heritage, and corporate culture to vigorously develop industrial tourism projects with significant market potential. In 2006, the Yili Industrial Park was recognized as a Hohhot municipal industrial tourism demonstration site. In 2007, it was honored as an “Outstanding Tourist Attraction.” Statistics from Yili’s industrial tourism reception department show that from 1992 to 2006, the Yili Industrial Park received over 2 million visitors cumulatively. Since the new industrial park was completed in 2005, it has hosted more than 70 high-level receptions at the provincial/ministerial level or above, including 8 visits by central - .

Inner Mongolia Yili Industrial Group Co., Ltd. has not only enhanced its corporate image and strengthened external exchanges but has also played a positive role in promoting the culture of China’s Dairy Capital. Yili Group has been awarded titles such as “Outstanding Tourism Enterprise” and “New Eight Scenic Spots” in Hohhot, and has been designated as a “Patriotic Education Base” in the city. As a result, Yili has become a value conveyor and value enhancer of grassland culture. Yili grows strong because of the grasslands, and the grasslands take pride in Yili.