Zhujiang Party Pier Beer Culture & Art Zone

Zhujiang Party Pier Beer Culture & Art Zone

Zhujiang Party Pier Beer Culture & Art Zone is a national AAA-level tourist attraction.

Zhujiang Party Pier Beer Culture & Art ZoneZhujiangPartyPierBeerCulture&ArtZone

Enjoy the most waterside-oriented commercial architectural complex; stroll through a large cultural square that blends art and industry; experience a postmodern-style exhibition space built entirely of steel structures. With 800 meters of stunning riverside views and a vibrant mix of green spaces and floral arrangements, all come together to create a warm and romantic open space... This is the Zhujiang Party Pier Beer Culture & Art Zone, a dazzling artwork by the Pearl River.

It stands in brilliant reflection with Zhujiang New Town and Haixinsha across the river; it connects seamlessly with the Canton Tower, the Asian Consular District, and the Pazhou International Convention and Exhibition Center; it perfectly merges art and modern architecture, shining brilliantly along the Pearl River; it delicately crafts romance and charm into a new highlight of Guangzhou’s tourism.

The Zhujiang-InBev International Beer Museum is the largest beer museum in southern China, themed around showcasing beer culture and integrating research, planning, consulting, entertainment, and leisure. It is China’s only comprehensive beer culture museum that harmoniously blends world beer culture, Chinese beer culture, Lingnan culture, the culture of the Greater Bay Area, and the corporate culture of Zhujiang Beer. Through a unique and tangible global language, it vividly depicts the history and current state of the beer industry, taking you into the world of malt, yeast, and hops, allowing you to appreciate the beer brewing process, experience an extraordinary beer culture, and witness the unique charm of the Pearl River brand — “Zhujiang Beer.” It fully showcases the openness, internationalism, and forward-thinking nature of Zhujiang Beer.

Themed plazas rich in cultural significance are set along the riverside in the Party Pier Art Zone. From east to west, they include the Beer Museum Outdoor Plaza, the Waterside Wharf Plaza, the Beer Culture Plaza backed by the malt silo warehouse which can also serve as an awards podium, and the Fashion Performance Stage and Exhibition Plaza closest to Zhujiang New Town. Whether hosting large-scale international events such as beer festivals, carnivals, or food festivals, or serving as a private upscale open-air bar gathering, it offers unparalleled advantages.

Transportation Guide:

Address: Zhujiang Party Pier, over the Modiesha Tunnel Entrance, Yuejiang West Road, Haizhu District, Guangzhou City

Bus: Take Tourism Sightseeing Bus Line 1 or B7 to Yuejiang West Road West Station; take Bus 765 or 779 to Yuejiang West Road West or Yuejiang West Road Terminal (Zhujiang Beer Factory)

Tram: Party Pier Station

Metro: Exit C1 of Chigang Metro Station on Line 8, then transfer to Bus B7 or 779 to Yuejiang West Road West Station

Opening Hours: 12:00 – 02:00 (next day)

Recommended Visiting Time: 2 hours