Xianghe Golden Key Scenic Area

Xianghe Golden Key Scenic Area

Xianghe Golden Key Scenic Area is a national AAAA-level tourist attraction.

Situated in the hinterland of the Bohai Economic Rim and within the golden zone of the Beijing-Tianjin-Hebei metropolitan area, Xianghe Golden Key Scenic Area relies on the markets of Beijing and Tianjin while extending its reach to North China, Northeast China, and Northwest China. It is just 45 kilometers from Beijing, 70 kilometers from Tianjin, and 80 kilometers from Tangshan. Multiple national and provincial highways, including the Beijing-Harbin Expressway, run through the area. Its well-connected transportation network provides a vast platform for the flow of people and goods, serving tourists and furniture merchants from all over.

Since its opening on November 23, 2003, the scenic area has become the second-largest and the biggest in North China for “one-stop furniture shopping,” ranking nationally. Covering a total area of 150,000 square meters with a built-up area of 180,000 square meters, it stands out for its most comprehensive facilities, most concentrated industry presence, and strongest functionality. The area features wide and unobstructed roads with orderly traffic; a large shared leisure atrium with a distinctive style; 30 ultra-wide escalators operating around the clock; luxury sightseeing elevators; large LCD screens that regularly display policies, regulations, and public information; a venue-wide PA system for timely announcements; a food service area offering hygienic and healthy meals; a children’s playground that is a delight for young visitors; and fountains and greenery that highlight the area’s natural vibrancy.

The scenic area brings together over 400 enterprises from across the country, distributing more than 500 brands of furniture for residential, office, hotel, restaurant, and children’s use, as well as furniture made of rosewood, rattan, and sofas, with thousands of varieties available in all price ranges. With an annual transaction volume of 2 billion yuan and annual tax contributions of 30 million yuan, it has become one of Xianghe’s most representative enterprises.

Over the years of development, the scenic area has been honored with numerous titles, including “Top Ten Furniture Channel Brands in China for 2008 and 2009,” “Top Twenty Furniture Industry Enterprises in Hebei Province,” “Brand Innovation Enterprise in China’s Furniture Industry,” “Top Ten Single-Store Operational Capacity Markets in the Furniture Industry for 2009,” “Provincial Model Store for ‘Hundred Cities, Ten Thousand Shops, No Counterfeits’ Campaign,” “Outstanding Contributor to China’s Furniture Industry,” and “Executive Council Member of the Fourth Council of the China National Furniture Association.” In 2011, it was further recognized as the only national-level trustworthy market in Hebei Province. On December 30, 2011, it was rated as a national AAAA-level tourist attraction by the China National Tourism Administration. (Source: Hebei News Network)