Changrun Zhizhonghe Organic Farm

Changrun Zhizhonghe Organic Farm

Changrun Zhizhonghe Organic Farm is a national AAA-level tourist attraction.

Changrun Zhizhonghe Organic Farm is located in Zhongzi Zhang Community, Antou Township, Qihe County, Shandong Province, covering an area of over 2,600 acres and facing Jinan, the provincial capital, across the Yellow River. The Beijing-Shanghai High-Speed Railway and the Jinan-Handan Railway intersect here; the Beijing-Fuzhou Expressway, the Jinan-Liaocheng Expressway, and National Highway 308 run through the county, making transportation highly convenient. The region has a suitable climate, ample sunlight, and abundant water resources. The Second Diversion Channel of the Yellow River runs through the entire farm, draining into the Tuhai River via the Liuliu River on the east side. Water gates have been built at all points where waterways connect inside and outside the park, and four deep wells over 300 meters deep have been drilled, all with water quality that exceeds drinking standards, truly enabling irrigation during droughts and drainage during floods. The entire farm was originally deposited silt land from the Yellow River, with fertile and moist soil that has never been developed or cultivated in the past hundred years, free from any pesticide or chemical fertilizer residues, making it an ideal pristine land for developing a comprehensive organic farm. The company plans to invest 390 million yuan to build the farm into a comprehensive organic farm with a theme of traditional culture, integrating the cultivation, planting, processing, and sales of organic fruits, vegetables, and crops, as well as eco-tourism and traditional culture training. With the core concepts of tradition, nature, quality, and premium service, it aims to serve a high-end clientele.

Changrun Zhizhonghe is committed to the sustainable development of traditional farming models, combining modern corporate management methods with systematic brand operations and market strategies. It integrates culture into the organic soil, brings ecology to healthy dining tables, and offers urban residents a high-quality organic lifestyle. Since the official launch of the project in 2011, over 20 modern high-temperature greenhouses have been built. After soil improvement, 1,600 acres have been planted with multicolored peanuts, black grains, and other crops, along with 10,000 large fruit trees and 100,000 various types of landscaping trees. Moreover, over 20 of the farm’s products have obtained organic certification.

The park currently houses more than 5,000 ecologically free-range poultry such as chickens, ducks, and geese. There are fruit-picking gardens for cherries, walnuts, Baojin pears, and more, as well as lavender and rapeseed flower sightseeing gardens. Ten high-standard greenhouse picking areas that integrate traditional culture with organic planting have been built, including “Spring Splendor,” “Autumn Harvest,” “Supreme Virtue,” “Sincerity,” “Benevolence,” and “Beauty,” meeting visitors’ needs for fruit picking in all seasons. To develop rural tourism, the company has improved infrastructure such as water, electricity, and internet, and constructed a high-standard 2,200-square-meter eco-hotel and a multifunctional rural amusement park covering over 300 acres. The amusement park is mainly divided into three sections: a children’s playground, an outdoor training base, and a CS combat base, fully meeting the diverse needs of visitors. At the same time, to promote new forms of rural tourism, the park has explored and promoted a “one-tenth acre” land rental membership system and created romantic rural-style sightseeing pavilions and courtyards. This allows urban residents to enjoy the pleasures of rural life through a membership model, becoming a recluse detached from society, savoring life, and rediscovering their true selves.

After more than three years of effort, Changrun Zhizhonghe Organic Farm has been successively awarded honorary titles such as “Shandong Agricultural Tourism Demonstration Site,” “Shandong Rural Tourism Training Base,” “Dezhou Leisure Agriculture and Rural Tourism Demonstration Park,” “Shandong Provincial Forestry Professional Cooperative Provincial Model Cooperative,” and “Qihe Premium Scenic Area.” In 2014, it passed the acceptance inspection and was officially granted the title of “National AAA-Level Tourist Attraction.”