Pacific SOGO Department Store’s Zhongxiao Branch is holding the “Korean Food Culture Festival” from November 21 (Fri) to December 1 (Mon), showcasing a range of beloved Korean national dishes — from Seoul street eats to must-try alley snacks, all here in one place. Popular Korean fried chicken, samgyetang (ginseng chicken soup), and jjajangmyeon (black bean noodles), loved by the stars of Korean dramas, are all on the menu. Also featured are Korea’s favorite street foods — spicy tteokbokki (rice cakes), homemade rice rolls, and bibimbap. Plus, there’s a great selection of must-buy Korean souvenirs that are all the rage. Immerse yourself in the experience as if you’re shopping in a Korean supermarket!
Left: Baekje Noodles Jjajangmyeon | Right: Lee Moon Seolleongtang. (Photo provided by Pacific SOGO)
Recommended by the Korea Tourism Organization, “Lee Moon” Seolleongtang will also have a pop-up store in the SOGO 12F Lobby area during the event period, bringing authentic Korean dishes such as seolleongtang, miso soup, and yellow croaker soup to Taipei for food lovers to enjoy. Fruit vinegar and energy drinks endorsed by the popular Professor Cha and PSY (Gangnam Style) will also go on sale during the event, satisfying fans’ expectations!
Top left: Fried Rice Cake | Bottom left: PSY Energy Drink | Right: Petizel Fruit Vinegar. (Photo provided by Pacific SOGO)
Delivered by Park Dong-uh, the governor of South Korea’s Geumsan County, this human-shaped gift bag contains surprises no matter where you open it: ginseng candy, sweet rice crackers, and more. Geumsan, where ginseng has been cultivated for over 500 years, is Korea’s well-known hometown of ginseng.
Chungmu Gimbap. (Photo provided by Pacific SOGO)
Korean-Style Seafood Pancake. (Photo provided by Pacific SOGO)