"Mommy, look, you can even take a shower in an RV. When can we go out and play with Daddy?""Abracadabra, transform into a little donkey"... Despite the sudden drop in outdoor temperature and biting winds, a long queue formed indoors, yet the enthusiasm of the children remained undiminished. During the 2017 China Shanghai International Children's Book Fair, engaging activities launched by multiple tourism enterprises—such as the family RV tours and "Little Donkey Magic Show" in the Donkey Mother "Donkey Joy Family" exhibition area—attracted many parent-child families to stop and watch, becoming a beautiful highlight of the book fair. When the book fair met travel interaction, both traditional reading and the currently popular parent-child travel were given new meaning through each other.
In recent years, with the upgrading of tourism consumption, RV self-drive tours that allow you to "travel in scenery, stay in scenery, and live in scenery" have become the choice of many parent-child families. Apart from the ability to freely design travel routes, another key reason is allowing children to experience nature up close during the trip, satisfying their curiosity and desire for exploration. As a leader in China's RV self-drive tour market, Donkey Mother Travel Network, together with its parent-child travel brand "Donkey Joy Family," showcased RV self-drive products at this book fair. At the event, children could hardly contain their joy and curiosity upon seeing the RVs. They touched everything, looked around, climbed up and down, asked endless questions, and carefully examined every detail... The RVs came fully equipped with air conditioning, showers, open kitchens, bathrooms, and more, while the staff’s detailed explanations about RV travel made many parent-child families eager to give it a try. It is reported that for the parent-child RV self-drive market, recent series of activities held by "Donkey Joy Family," such as "The Rhythm of Foshan, Autumn Drunkenness in Lingnan" and "Xiangshan Fishing Season Journey," have received high praise from tourists.
At the book fair, in addition to product introductions, many travel agencies also enhanced emotional interaction among parent-child families through colorful themed activities. For example, the "Donkey Joy Family" science-themed activity "Little Donkey Magic Show" combined magic performances, knowledge quizzes, science experiments, and game interactions to popularize scientific knowledge in a way that children love. The "Lucky Wheel" tested parents' eyesight and hand skills to win desired gifts for their children. The "ocean ball pit" became a happy playground for toddlers, who eagerly took off their shoes and dove in with glowing eyes. Additionally, during consultations for "Double Festivals" and winter vacation parent-child travel routes, offerings such as "Donkey Joy Family"’s "Intangible Heritage China Series – 7-Day Yunnan Tengchong Ruili Cultural Study Tour," which involved exploring mountainous terrains, on-site craftsmanship demonstrations by intangible heritage masters, and in-depth interpretations of caravan culture, anti-Japanese war culture, and jade culture; and "Donkey Joy Family"’s "Frozen Adventure Winter Independent Camp – 5-Day Daming Mountain Bus Tour," featuring karst cave exploration at Ruijing Stone Flower Cave, hiking along Daming Mountain trails, outdoor skiing at alpine ski resorts, and winter wilderness survival training, were also quite popular.
As the only international children's book fair in the Asia-Pacific region, the China Shanghai International Children's Book Fair has been successfully held for five consecutive editions. Based on the promotion and extension of parent-child education through tourism, this edition of the book fair specially invited companies deeply involved in the parent-child travel market, such as Donkey Mother, to participate. Fan Qiang, head of the "Donkey Joy Family" brand under Donkey Mother, stated that "Donkey Joy Family" emphasizes integrating the concepts of "learning and playing, companionship and growth" with travel, and meets the more personalized needs of parent-child families through a diverse range of themed product designs. In the future, "Donkey Joy Family" will also engage in more cross-industry collaborations to enable more children to learn and grow happily during parent-child trips.