By MOOK Scenic Spots Editorial Team
During its preparation period, H&M was already accustomed to using large signage on its exterior walls to inform consumers. (Photo by MOOK Scenic Spots Zhang Yingying)
Rumors even circulated during the renovation period that H&M was dissatisfied with the high rent of NT$12 million per month (the original Eslite 116 paid NT$8 million), and there were reports that the opening plan might fall through. However, with the official grand opening at 11:00 AM on November 25, 2016, this brand-new H&M flagship store has become an important landmark in Ximending.
The H&M Ximen store is Asia’s largest flagship store. (Image source / H&M)
H&M Ximen held a grand opening party on the evening of November 24, featuring live performances by artists such as Yoga Lin and JJ Lin, generating significant buzz ahead of the launch. Previously, UNIQLO was the largest affordable fast fashion brand in Ximending, though located farther from the MRT exit. The shifting dynamics of fast fashion brands in Ximending will be worth watching.
Singer Yoga Lin also performed at the pre-opening warm-up party. (Image source / H&M)
This flagship store covers a total area of 1,500 ping (approximately 5,000 square meters), with retail floors spanning from the first to the fifth floor. The store offers a wide range of products, including men’s and women’s clothing, children’s wear, and home décor items.
The flagship image advertisement displayed at H&M Ximen represents its aspiration to become a key landmark in Taipei. (Image source / H&M)
H&M Ximen Asia’s Largest Flagship Store Opening Information:
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H&M Ximen Flagship Store