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Universal Studios Japan Overtakes Tokyo Disneyland for the First Time – New Insights on Japanese Consumer Preferences

Published: 2026-09-26 👁 101 views
Last updated 2026-09-26 — Whether traveling to Tokyo or Osaka, Tokyo Disneyland and Osaka Universal Studios are must-visit attractions for most tourists, and Disneyland has long been the king of theme parks in Japan. However, according to a recent survey by a Japanese travel...

By / MOOK Scenic Spots Editorial Team Compilation & Reporting

Whether traveling to Tokyo or Osaka, Tokyo Disneyland and Osaka Universal Studios are must-visit attractions for most tourists, and Disneyland has long been the king of theme parks in Japan. However, according to a recent survey by a Japanese travel website, the top theme park in the eyes of Japanese consumers is no longer Tokyo Disneyland or DisneySea, but Universal Studios Japan in Osaka. A Japanese TV station even went in-depth at Universal Studios to explore the secrets behind its surpassing of Tokyo Disneyland.

Universal Studios Japan ‘The Wizarding World of Harry Potter’ (Image provided by Universal Studios Japan)

A survey by a Japanese travel website shows that Osaka Universal Studios has surpassed Tokyo Disneyland and DisneySea to become the most popular theme park in Japan. In recent years, USJ has adopted an “over-the-top” strategy as its annual approach. Not only are the performances stunning, but even the rides such as roller coasters are thrilling enough to keep capturing the hearts of consumers.

Tokyo Disneyland (Photo / Tokyo Disneyland)

Universal Studios Japan has seen its visitor numbers increase year by year since 2011, and in 2016 it even set a record high of 14.6 million visitors. Although Tokyo Disneyland remains the most visited park in Japan, Universal Studios is rapidly catching up.
 

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》http://www.mook.com.tw/article.php?op=articleinfo&articleid=15621

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