By MOOK Scenic Spots Family, compiled and reported
Taiwan’s food and beverage industry is thriving with diverse development, and many new brands are emerging. The Jerry’s Group owns its own brands “Kai N<” and “Captain Lobster” (in partnership with New Xiang Company), and represents the Japanese brand “ZAKUZAKU stick puff”. By developing both its own and represented brands, the group has quickly built up its strength. The three brands have a total of 14 stores across Taiwan, and the group’s revenue in 2016 was 120 million New Taiwan dollars. Looking ahead to 2017, each brand is stabilizing its operations, and in the second half of the year, the N< brand will collaborate with DC Comics to develop movie-themed N< rice meals, once again highlighting its youth-oriented “food fashion legend” positioning. The group hopes to triple its performance target in 2017, open N< stores in the six major cities, and fully develop new brands expected to meet consumers in 2018.
Kai N
“Kai N<” officially announced a collaboration with DC Comics, the most popular superhero comic publisher in the United States, launching a partnership initiative alongside the movie release. Jerry Yang, CEO of Jerry’s Culinary Group, stated: “Jerry’s has earned DC Comics’ recognition and secured this rare collaboration opportunity through passion and capability. Unlike typical licensing deals, Kai N< will develop exclusive hero-flavored grilled meats themed around major superhero characters. This reflects DC Comics’ affirmation of Kai N<'s flavor development expertise and marks a first in the F&B industry. Jerry’s Group remains committed to our founding principle of challenging the impossible, striving to create buzzworthy dining experiences and bringing fresh perspectives to Taiwan’s F&B scene, aiming to build a legendary chapter for Jerry’s.”
"/pic/20190204/5a72b447d515655d12d1ad0ca4668d1c.jpg">Kai N
In addition, in line with the DC Comics superhero theme, Kai N is expected to launch a new limited-edition flavor of "Pork Belly and Pineapple Cake" with a unique taste and pineapple cakes printed with the Justice League logo in early September. The product has garnered significant consumer attention even before its release. In November, "Hero Pork Belly N" will go on sale, timed with the release of the DC Comics Justice League movie. A movie-themed flagship store N will also undergo simultaneous renovation and reopening, which is expected to spark a trend of enjoying pork belly N while watching the movie!
Jerry’s Group CEO Yang Zhe-wei founded Jerry’s Group in 2012. Its portfolio includes the brand “Kai N<”,“Captain Lobster”,“ZAKUZAKU”.(/)
The “ZAKUZAKU Pocky Puff,” which has garnered significant attention since its launch in Taiwan, has achieved a record-breaking streak of daily sell-outs for over six months at its Taipei store. Capitalizing on the growing dessert market in Taiwan, the brand plans to expand into central and southern Taiwan in the second half of 2017, opening stores in Taichung and Kaohsiung in September and October respectively. Regional limited-edition ZAKUZAKU Pocky Puffs will also be launched to offer consumers in these areas an exclusive taste of this popular treat first.
Dubbed the “ultimate Instagrammable dessert,” the ZAKUZAKU Pocky Puff continues to enjoy strong sales momentum since its launch. (Photo / Jerry’s Group)
Jerry’s Group CEO Yang Zhe-wei previously started a Japanese cuisine business in Shanghai. Drawing from his experience there, he returned to Taiwan in 2012 to establish the Jerry’s Group. By adopting a dual strategy of developing its own brands and securing agency rights, the group operates three major brands targeting different segments of the F&B market. It employs flexible strategies such as opening flagship stores in key cities and launching pop-up shops in high-traffic venues for limited periods, rapidly expanding across Taiwan. The influence of its social media presence also highlights the increasingly clear and distinct branding strategy of the group.