By MOOK Scenic Spots Family, compiled and reported
Taiwan’s food and beverage industry is thriving with diverse development, and many new brands are emerging. The Jerry’s Group owns its own brand “Kai N<”及“Captain Lobster”(与新飨公司共同合作)、代理日本“ZAKUZAKU棒棒泡芙”，自创及代理品牌双轨并行迅速累积实力。三品牌全台共14家店，2016年集团营收1.2亿元。展望2017年，各品牌踩稳经营脚步，加上下半年开N<将与DC漫画合作，开发电影主题N<饭，再次主打吸引年轻人的”食尚传奇”定位，期许2017年业绩目标成长三倍、开N<进军六都，并全力开发新品牌预计2018年与消费者见面。
Kai N<将与DC漫画合作，备受注目。
“Kai N<”正式宣布与美国最夯的英雄动漫DC漫画合作，结合电影上映启动合作计划。杰立餐饮集团首席执行官杨哲玮表示：“杰立靠热情及实力，获得DC漫画肯定并争取到难得的合作机会，与一般的授权合作不同，开N<将针对主要英雄角色开发专属口味的英雄烧肉N<，这也是DC漫画对于开N<研发口味能力的肯定，亦为餐饮界创举。杰立集团将禀持挑战不可能的初衷，致力创造话题餐饮，期许为台湾餐饮界带来不同的思维，创造属于杰立的餐饮界传奇。”
Kai N
In addition, in line with the DC Comics superhero theme, Kai N<预计于9月初推出全新口味的限量“烧肉凤梨酥”独特口感和印上正义联盟LOGO的凤梨酥，尚未上市就引起消费者高度关注。11月开卖“英雄烧肉N<”，配合DC漫画正义联盟电影上映，电影主题开N<旗舰店亦将同步改装开幕，届时将掀起一波看电影吃烧肉N<风潮！
Jerry’s Group CEO Yang Zhe-wei founded Jerry’s Group in 2012. Its portfolio includes the brand “Kai N<”、与新飨餐饮合作之“Captain Lobster”、“ZAKUZAKU棒棒泡芙”三大品牌。(图/杰立餐饮)
The “ZAKUZAKU Pocky Puff,” which has garnered significant attention since its launch in Taiwan, has achieved a record-breaking streak of daily sell-outs for over six months at its Taipei store. Capitalizing on the growing dessert market in Taiwan, the brand plans to expand into central and southern Taiwan in the second half of 2017, opening stores in Taichung and Kaohsiung in September and October respectively. Regional limited-edition ZAKUZAKU Pocky Puffs will also be launched to offer consumers in these areas an exclusive taste of this popular treat first.
Dubbed the “ultimate Instagrammable dessert,” the ZAKUZAKU Pocky Puff continues to enjoy strong sales momentum since its launch. (Photo / Jerry’s Group)
Jerry’s Group CEO Yang Zhe-wei previously started a Japanese cuisine business in Shanghai. Drawing from his experience there, he returned to Taiwan in 2012 to establish the Jerry’s Group. By adopting a dual strategy of developing its own brands and securing agency rights, the group operates three major brands targeting different segments of the F&B market. It employs flexible strategies such as opening flagship stores in key cities and launching pop-up shops in high-traffic venues for limited periods, rapidly expanding across Taiwan. The influence of its social media presence also highlights the increasingly clear and distinct branding strategy of the group.