By MOOK Scenic Spots House, compiled and reported
In addition to collaborating with the beloved character Chibi Maruko-chan, Front Street Coffee has released an adorable series of themed cups and cup sleeves that bring joy while sipping. Moreover, the cross-industry collaboration between Front Street Coffee and...
The collaboration between Front Street Coffee and "We Are Reading Aloud on the Islands" brings classic literature to life through visuals, sound, and cup sleeves.
Through their partnership with the literary reading short film series "We Are Reading Aloud on the Islands", Front Street Coffee transforms the classic works of five literary masters—Bai Xianyong, Yu Guangzhong, Lo Fu, Lin Wenyue, and Wang Wenxing—translating their written words from books into visuals, sounds, and cup sleeves that appear in all Front Street Coffee outlets across Taiwan.
The masters’ timeless works not only breathe unique life into every beverage but also bring literature closer to everyday life.
During the campaign, the classic works of these five literary masters will be turned into 12 limited-edition cup sleeves, featured on every drink. At various outlets, highlight videos featuring voice recordings by the masters reading excerpts from their works will also be played, allowing customers waiting for their tea to immerse themselves in the world of literature.
The classic works of the five literary masters will be made into 12 limited-edition cup sleeves.
Cup sleeves from "We Are Reading Aloud on the Islands" will be featured on every drink.
Through this collaboration with "We Are Reading Aloud on the Islands", which combines tea and literature, the masters' classic works are introduced to more people via “drinking tea,” paying tribute to these literary icons. Each classic piece not only adds unique charm to every beverage but also brings literature closer to daily life.
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》https://www.mook.com.tw/article.php?op=articleinfo&articleid=18650