Text & Photos / MOOK Scenic Spots by Zhang Yingying, compiled and reported
Breeze Nan Shan Mall opened on January 10, becoming the hottest topic in Taipei’s Xinyi District in 2019. In addition to a wide array of F&B brands, numerous brands making their Taiwan debut, the presence of top-tier luxury labels, the largest supermarket in Taiwan, and more, all made Breeze Nan Shan the most talked-about shopping attraction of 2019.
The mall allowed media and VIP customers to visit before the official opening.
1. Blue Bottle Coffee Pop-Up & Grand Opening Gift
The Blue Bottle Coffee pop-up is definitely a must-visit spot for coffee enthusiasts. Although many have already experienced Blue Bottle Coffee during trips to Japan, the U.S., and other places, the brand’s high popularity continues to draw significant attention.
The store mainly sells gift concept items and does not offer on-site pour-over coffee. However, Breeze Nan Shan Plaza is offering a grand opening gift: from January 10 to January 18, customers who spend a single transaction of NT$5,000 can exchange for a Blue Bottle Coffee white porcelain coffee filter.
The premium opening gift includes: for credit cardholders who accumulate NT$30,000 or more in spending (or NT$60,000 or more on watches and 3C products on the 1st floor), you can receive a Hario x Blue Bottle Coffee glass cold brew bottle from January 19 to February 4, and a Blue Bottle Coffee tumbler from February 5 to February 20.
2. Japanese-Style Shopping Mall Atré with Authentic Japanese Flair
Japanese department store Atré has set up shop in Breeze Nan Shan, transforming floors 2 to 4 into a space filled with authentic Japanese mall ambiance, featuring a large number of Japanese brands and products, all aimed at delivering a high-quality daily lifestyle.
In addition to numerous Japanese brands, there’s also the exotic-flavored Café de L’Arbre coffee plaza, as well as San Francisco’s chocolate brand DANDELION CHOCOLATE, America’s Blue Bottle Coffee, Japan’s luxury brand RUSSET (dubbed the “LV of Japan”), and Taiwan’s Jen Tsu Tan, famous for its brown sugar pearl fresh milk.
Must-visit Japanese fashion brands include BEAMS, UNITED ARROWS, and MSPC. Atré has 41 locations in Japan, and Breeze Nan Shan is its first overseas store.
3. Large Floral Curtain Photo Spot on the 1st Floor
Breeze Nan Shan Plaza’s 1st floor features a large floral-themed installation artwork. Strategy Director Liao Xiaoqiao also actively encouraged visitors to take photos here during the opening press conference.
