Recently, at the “2018 Global Theme & Leisure Attractions Summit,” multiple parks under the OCT East Group, including OCT East and Maya Beach Water Park, won a total of five major awards, including “2018 China Outstanding Theme Park” and “2018 China Outstanding Water Park.” This marks their years of dedication to the theme park industry and the important role and great influence they have made in the development of China’s theme park industry, which has been recognized. The summit was hosted by the authoritative cultural tourism industry media “AmuseChina,” which presented 24 “AmuseChina Golden Crown Awards” for the year 2018, recognizing the joint efforts and contributions of domestic theme parks and amusement equipment suppliers to the industry’s development. It is worth mentioning that 2018 marks the 20th anniversary of the OCT East brand and the inaugural year of the OCT East Group. Winning multiple awards at this time further affirms OCT East’s leading position in China’s theme park industry.
As an independently innovative national theme park brand, OCT East has participated in and witnessed the vigorous growth of China’s theme park industry. Over the past 20 years, OCT East has creatively delivered cultural themes through interactive experiences. Not only has it introduced world-class high-tech amusement rides, but it also places great emphasis on the overall cultural construction of the parks. Through scene simulation and live reenactments, it creates humanistic environments for visitors, delivering a new level of experience that immerses them in a cultural journey where the virtual and the real coexist. Currently, OCT East has established itself in seven cities including Shenzhen, Beijing, Chengdu, Shanghai, Wuhan, Tianjin, and Chongqing, with new projects under planning in Nanjing, Zhengzhou, Xi'an, and other locations.
Shenzhen OCT East and Beijing OCT East, which won the “China Outstanding Theme Park” award this time, are the two longest-operating parks in the OCT East chain. This also indirectly proves OCT East’s consistent commitment to providing visitors with novel, unique, and exciting experiences, as well as its philosophy of continuous innovation and breakthroughs. Shenzhen OCT East, which has been open for 20 years, continues to develop in phases. Currently, the sixth-phase project, the newly upgraded Gold Mine Town, is under renovation and will soon be unveiled to the public. Beijing OCT East’s new themed area, the “Dessert Kingdom,” also opened during this year’s May Day holiday. In collaboration with the show “Cookie Sheriff,” it recreates story scenes and characters to build an immersive family-friendly park, giving Chinese children their own fairy-tale dreams and also pioneering a new approach for domestic theme parks to introduce original IPs and achieve sustainable development.
It has been observed that recently, OCT East has also engaged in entertainment collaborations with major esports companies such as NetEase Games, Tencent Games, and Shanda Games, showcasing the brand’s youthfulness and trendiness. OCT East partnered with NetEase Games’ “Identity V” to host the “COA Summer Treasure Journey” event and Halloween-themed activities. By leveraging the marketing synergy between theme parks and scenario-based games, it extended the joy of online gaming to the offline experience at OCT East, earning recognition from both gamers and park visitors. In November, Tencent Games’ “Honor of Kings” City Championship was held at OCT East; in December, the third anniversary celebration of the mobile game “CrossFire: Legends” created a dedicated esports-themed park for players at OCT East. OCT East’s cross-industry exploration between theme parks and online gaming further validates its innovative development philosophy of “always fresh to see, always exciting to play.”
Regarding this award, OCT East stated: Creating joy is the innate quality of OCT East. From being the first participatory experiential theme park in China to being the only theme park in the industry to hold the title of “China Famous Trademark,” OCT East continuously brings happiness to cities and remains committed to its mission of “creating, delivering, and sharing joy, and leading the development of the theme park industry.” Recognition and affirmation from the industry serve as motivation for OCT East to move forward. In the future, OCT East will continue to integrate cutting-edge culture, technology, and entertainment, providing visitors with diverse and multi-dimensional joyful experiences through high-quality services. It will continue to inject joy into every corner of China, allowing every visitor to enjoy happiness with their loved ones.