As dreams bloom in October and the outdoor masterpiece "Desert Sahara" by dream traveler Jin Feibao is released, to spread the spark of dreams and let everyone experience the awe and joy that the outdoors brings, Scaler, in collaboration with Zhanlu Culture and Ailehuo Network, has jointly launched the themed series of activities "Dream Travelers, Enjoy Life" and is publicly recruiting more "dream travelers" through online platforms to join Jin Feibao, Scaler’s founder and general manager Ms. Zeng Hua, in exploring the Three Rivers and uncovering the mysteries of Yunnan.
Dream Travelers Assemble, Expedition Through the Three Rivers Begins
It is reported that since its launch on October 15, the recruitment campaign for the "Dream Travelers, Enjoy Life" Three Rivers journey has garnered widespread attention. The entire route is planned to last 10 days, covering a hiking distance of 180 kilometers, with the highest altitude reaching 3,850 meters. Along the way, participants will experience diverse terrains such as the Nujiang Gorge, high-altitude primeval jungles, plateau drylands, and alpine lakes, as well as the culture of Lisu mountain villages.
Enthusiastic Response to Registration – The Adventure Through the Three Rivers is About to Begin
The registration for this event has been strong, with many applicants eager to explore the rich cultural and natural elements of the Three Rivers. According to the organizers, the selection of Dream Travelers is currently underway, and the final list will be announced soon. Scaler’s founder Ms. Zeng Hua will join explorer Jin Feibao, botanists and zoologists, as well as online-selected Dream Travelers, on a hiking and scientific expedition through the Three Parallel Rivers region. The goal is to comprehensively gather first-hand data on the area’s natural and cultural resources, providing important reference material for future government efforts in conservation and development of the Three Parallel Rivers.
Journey Through the Three Rivers & Explore Yunnan Route Map
Scaler Supports – Safeguarding Dreams
"Being able to walk this unique path with Teacher Feibao and fellow Dream Travelers is also my dream. We hope to bring hope and inspiration to the children of the Three Rivers, and we also hope this journey will fulfill the dreams of our travelers, inspiring more people to love and enjoy the outdoors!" said Ms. Zeng Hua, founder of Scaler. As the leader of the renowned fashion outdoor brand Scaler, she has successfully summited Mount Kilimanjaro and Yuzhu Peak, and hiked in Nepal. With her positive energy, she continuously explores and climbs, much like the "Scaler" brand she created. This time, she will once again set out with Scaler’s outdoor culture and gear embodying the ideals of "Thought, Triumph, and Joy," joining the Dream Travelers to explore the unknown natural ecology of the Three Rivers and venture into isolated natural villages. It is reported that the gear used in this Three Rivers journey is Scaler’s newly launched outdoor apparel and equipment. The Dream Travelers will also put these products to the test, fully experiencing and connecting with the charm of the Scaler brand.
Scaler’s "Dream Starter" Exchange Event
[About Scaler]
Beijing Scaler (SCALER) Outdoor Products Co., Ltd. is a professional outdoor gear company dedicated to enhancing the quality and experience of outdoor living. Inspired by the upward strength of ladybugs, the brand uses the ladybug as its logo and is named "SCALER" (translated as "climber"), symbolizing the spirit and power of upward movement in the outdoors.
The company is committed to providing nature-loving and ambitious outdoor enthusiasts with a one-stop shopping and service experience for fashionable outdoor gear. Not only does it meet the needs of outdoor lovers with high-quality products, but it also innovates boldly by implementing a product strategy that combines cutting-edge technology with stylish design, fully addressing the needs of both consumers and corporate clients. In recent years, Scaler’s distinctive fashion-oriented outdoor identity has become a highlight in the outdoor industry.
Ms. Zeng Hua, founder and general manager of the Scaler brand, is an outstanding female entrepreneur who loves the outdoors. She was the runner-up on CCTV-2’s "Win in China," a Chinese Outdoor Sports Industry Personality of the Year, a Youth Entrepreneur Mentor, and one of the Top Ten Rising Entrepreneurs. She has successfully summited Kilimanjaro and Yuzhu Peak, hiked in Nepal, and traversed countless mountains and rivers. Her life journey has always been driven by an upward spirit—just like her passion for climbing and the brand she created, Scaler. Thought, Triumph, and Joy remain her lifelong goals and guiding principles.