In the winter of 1975, Albrecht von Dewitz (Davis), a mountain sports expert and then 31 years old, founded the outdoor brand VAUDE in Untereisenbach (Aussenbach), at the foot of the Alps in southern Germany. After 37 years of development, VAUDE has become one of Europe’s largest outdoor brands and a leader in environmental sustainability within the outdoor industry. Its product range covers three major series: mountaineering, cycling, and urban leisure, and is sold in over 40 countries worldwide.
Today, environmental degradation is one of the most pressing global concerns. As a socially responsible outdoor brand, VAUDE advocates for respect toward the environment and nature that are vital to our lives, challenges conventional norms, and strives for excellence, aiming to become the world’s most environmentally friendly outdoor brand. Therefore, since 2001, VAUDE has implemented the stringent Bluesign environmental standard, which covers the entire textile production chain. VAUDE is the world’s first outdoor brand company to receive EMAS certification and has consistently served as an environmental benchmark in the industry, guiding its development. Moving forward, we will continue to promote environmental awareness, set incremental goals to improve our entire product range, and ensure that all production adheres to the highest standards of environmental harmony. We persevere relentlessly, for a better world.
VAUDE takes mountain sports as the root of its brand philosophy. The passion we experience during climbs and the tranquility we feel at summits are our driving forces — without mountains, there would be no VAUDE today. Mountains are our foundation and our brand symbol. As a socially responsible outdoor brand, we have set ambitious goals for our company and products, and we are committed to achieving them through unwavering effort.
Brand History:
1974 Founded by Mr. Albrecht von Dewitz
1980 Established its own factory, which still operates at the company headquarters in Tettnang, supplying the Europe Made product series
1991 Set up the Huade factory in China to produce mountaineering backpacks
1994 Began its environmental development direction by cooperating with the environmental recycling network
1995 Acquired the century-old outdoor camping brand “Markill”
1999 Acquired the Spanish mountaineering equipment brand “Lucky Climbing”
2001 Became the first outdoor brand company to collaborate with the sustainable textile standards organization Bluesign
2004 Established a testing center at the German headquarters
2008 First outdoor brand company in Europe to achieve EMAS and ISO 14001 standards
2008 Established the company’s sustainability team and created the Vaude environmental product system
2009 Joined the Fair Wear Foundation (FWF)
2010 The company restructured and expanded its state-of-the-art logistics center at the headquarters
2011 Awarded Germany’s Most Sustainable Strategy Enterprise Prize
2011 Guangzhou Wogode fully took over all operations of VAUDE China
2012 Guangzhou Wogode officially began expanding the Chinese market