SKYWARDS (meaning "aspiring to the sky"), transliterated as "塞沃斯" (Saiwo Si). The sky, green grass, and high mountains are the essence of our brand; passion, love, and transcendence are the embodiment of our ideals.
With a backpack on your shoulders and your gaze fixed on the sky, your heart is already drifting with the clouds; standing atop the peaks, your spirit surges with awe; immersed in the sea of grass, the rich greenery quietly blossoms within your heart. Along the way, we walk alongside you.
The product development and design of SWS not only feature vibrant color combinations and stylish cuts but also offer professional outdoor functionality while ensuring the comfort of every item.
Stringent requirements have forged SWS’s professional quality. From product design, material selection, to post-production processing, every detail is infused with our meticulousness and innovation.
As a trendsetter, SWS embodies a fashionable style. We constantly stay ahead of the latest fashion trends, blending individuality with popularity, fashion with taste, and classic elegance with wisdom — all expressed in every SWS product.
SKYWARDS focuses primarily on clothing, shoes, and backpacks, supplemented by tents, sleeping bags, and accessories. The products are positioned in a mass-market, fashion-oriented, casual outdoor style, and the entire SWS product line adheres to international brand standards.
After years of brand development, our sales and distribution channels span major and medium-sized cities across China and extend to markets in Europe, the Americas, and Australia.
While advocating for an "outdoor healthy lifestyle," we also strongly promote "environmental protection and the conservation of Earth’s resources"; because Earth is, so far, the only planet in the vast universe that sustains our lives.
SWS – A choice in life, a feeling in travel: Living in Travel, LIVING IN TRAVEL！
With a backpack on your shoulders and your gaze fixed on the sky, your heart is already drifting with the clouds; standing atop the peaks, your spirit surges with awe; immersed in the sea of grass, the rich greenery quietly blossoms within your heart. Along the way, we walk alongside you.
The product development and design of SWS not only feature vibrant color combinations and stylish cuts but also offer professional outdoor functionality while ensuring the comfort of every item.
Stringent requirements have forged SWS’s professional quality. From product design, material selection, to post-production processing, every detail is infused with our meticulousness and innovation.
As a trendsetter, SWS embodies a fashionable style. We constantly stay ahead of the latest fashion trends, blending individuality with popularity, fashion with taste, and classic elegance with wisdom — all expressed in every SWS product.
SKYWARDS focuses primarily on clothing, shoes, and backpacks, supplemented by tents, sleeping bags, and accessories. The products are positioned in a mass-market, fashion-oriented, casual outdoor style, and the entire SWS product line adheres to international brand standards.
After years of brand development, our sales and distribution channels span major and medium-sized cities across China and extend to markets in Europe, the Americas, and Australia.
While advocating for an "outdoor healthy lifestyle," we also strongly promote "environmental protection and the conservation of Earth’s resources"; because Earth is, so far, the only planet in the vast universe that sustains our lives.
SWS – A choice in life, a feeling in travel: Living in Travel, LIVING IN TRAVEL！
Brand Positioning
SKYWARDS (SWS) is positioned as a "mass-market lifestyle casual outdoor brand." Its products are defined by a "lifestyle casual style," with prices ranging from 200 to 2500 RMB, placing it in the mid-range outdoor brand category in China. The target consumer age group is 18–45 years old. Its broad "lifestyle casual style" appeal, combined with high cost-performance advantages, has won over the market.
SWS’s goal is to make the outdoors a focal point. Its products not only offer the functionality expected of outdoor gear (waterproof, breathable, durable) but also break away from the traditionally dull color schemes of outdoor apparel by using bright hues such as vivid blue, red, yellow, green, and orange as base colors. Furthermore, the product designs fully consider the wearer's physique through three-dimensional tailoring, showcasing a youthful and fashionable style.
SWS’s goal is to make the outdoors a focal point. Its products not only offer the functionality expected of outdoor gear (waterproof, breathable, durable) but also break away from the traditionally dull color schemes of outdoor apparel by using bright hues such as vivid blue, red, yellow, green, and orange as base colors. Furthermore, the product designs fully consider the wearer's physique through three-dimensional tailoring, showcasing a youthful and fashionable style.
Brand Culture
They… are individuals who love life and chase dreams.
They… are driven by fiery passion, exploring limitless joys as travel enthusiasts.
They… are driven by fiery passion, exploring limitless joys as travel enthusiasts.
They… love to travel.
They cherish every joyful moment on the road…
They discover the fun of travel, staying true to their own dreams.
They cherish every joyful moment on the road…
They discover the fun of travel, staying true to their own dreams.
Fashion ― They understand top-tier trends, predict style directions, and enjoy a happy sense of taste.
Environmentalism ― They respect nature while getting close to it, protecting the environment.
Sharing ― They share joyful travels, peace and friendship, and a sense of social responsibility.
Focus ― They focus on fashionable design, comfort and functionality, and attention to detail and quality.
Portability ― They embrace light travel, comfort and convenience, lightening the body and mind, and finding joy in the journey.
Dreams ― They pursue inner desires, stay true to their choices, and break through limitations.
SWS’s price positioning meets the consumption needs of various groups:
Fall/Winter items such as two-piece windbreakers, down jackets, and parkas are mainly priced between 559.00 and 1999.00 RMB.
Environmentalism ― They respect nature while getting close to it, protecting the environment.
Sharing ― They share joyful travels, peace and friendship, and a sense of social responsibility.
Focus ― They focus on fashionable design, comfort and functionality, and attention to detail and quality.
Portability ― They embrace light travel, comfort and convenience, lightening the body and mind, and finding joy in the journey.
Dreams ― They pursue inner desires, stay true to their choices, and break through limitations.
SWS’s price positioning meets the consumption needs of various groups:
Fall/Winter items such as two-piece windbreakers, down jackets, and parkas are mainly priced between 559.00 and 1999.00 RMB.
Spring/Summer items are primarily priced between 128.00 and 1399.00 RMB.
Development Prospects
Many domestic outdoor market brands focus on the concepts of "professional outdoor" and "leisure outdoor." Leisure outdoor has emerged as a new development model in the outdoor industry. The SAVILLS brand is deeply committed to outdoor tourism care, aiming to become the top brand in outdoor travel.
SAVILLS promotes the idea of "living in travel," offering consumers a joyful experience through lightweight and comfortable travel gear. In communicating with customers, the outdoor spirit of "happiness/comfort/freedom/ease/transcendence" has gained strong recognition among travelers.
Consumers are placing greater emphasis on elegant and tasteful designs when selecting travel gear, reflecting their cultural refinement and personal taste.
Market Focus: The company currently occupies counters in most large shopping malls in first-tier cities. In the medium to long term, we will continue to expand our counter presence and explore second- and third-tier markets.
SAVILLS promotes the idea of "living in travel," offering consumers a joyful experience through lightweight and comfortable travel gear. In communicating with customers, the outdoor spirit of "happiness/comfort/freedom/ease/transcendence" has gained strong recognition among travelers.
Consumers are placing greater emphasis on elegant and tasteful designs when selecting travel gear, reflecting their cultural refinement and personal taste.
Market Focus: The company currently occupies counters in most large shopping malls in first-tier cities. In the medium to long term, we will continue to expand our counter presence and explore second- and third-tier markets.
Marketing Approach
SAVILLS has coverage across major, medium, and small cities nationwide, with an exclusive channel focus: youth, fashion, and outdoor.
It has entered internationally renowned department stores and concept-oriented shopping malls that perfectly blend commerce and creativity, such as Longemont, Orient Shopping Mall, World Trade International Plaza, Jinqiao International, Golden Eagle International, Outlets, and Sport 100. Leveraging the hardware, facilities, and professional management of these large department stores and shopping centers—along with SAVILLS’ own strengths—we stand as a leader in outdoor travel gear.
It has entered internationally renowned department stores and concept-oriented shopping malls that perfectly blend commerce and creativity, such as Longemont, Orient Shopping Mall, World Trade International Plaza, Jinqiao International, Golden Eagle International, Outlets, and Sport 100. Leveraging the hardware, facilities, and professional management of these large department stores and shopping centers—along with SAVILLS’ own strengths—we stand as a leader in outdoor travel gear.
2013 Asia Outdoor Products Expo Nanjing Booth Number: Hall A - 2300
www.sws-sh.com
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