The YingDiaoLang brand is affiliated with Yiwu Weimalei Trading Co., Ltd., established in 2007. The company’s headquarters is located in Yiwu, China, and currently employs about 500 staff members. The company's main sales channels are supported by the internet, but focus primarily on offline physical retail. Its products are mainly positioned in the mid-to-high-end market. Currently, official flagship stores or specialty shops have been set up on major e-commerce platforms such as Taobao, with over 100 online and offline distributors. The brand is committed to making "YingDiaoLang" a "high cost-performance, most popular brand among outdoor enthusiasts!"