Recently, Austrian NORTHLAND held a grand flagship store opening ceremony at Beijing Golden Resources New Yansha Mall. Ms. Maier Vera, Deputy Commercial Counselor of the Austrian Embassy’s Commercial Section, Mr. Yan Weimin, Deputy General Manager of Beijing New Yansha Trading Co., Ltd., Mr. Huang Geng, Chairman of Nanjing Biancheng Sports Goods Co., Ltd., and many other distinguished guests were present to offer their congratulations. The Golden Resources New Yansha Mall flagship store covers an area of nearly 300 square meters and is currently the largest outdoor products specialty store of Austrian NORTHLAND in Beijing. The new store has undergone a complete upgrade in both image design and functional layout, creating a strong outdoor atmosphere and offering consumers a brand-new shopping experience.
This year, Austrian NORTHLAND has closely collaborated with the highly renowned public welfare hiking event “Power to Go” led by Chen Kun. As the exclusive outdoor equipment sponsor for “Power to Go,” NORTHLAND provided a full range of tailored outdoor gear solutions during the Himalayan journey of “Power to Go,” offering the most comfortable and secure outdoor protection for celebrities such as Chen Kun and Sun Mian who participated in the hike. In the flagship store, the latest models of NORTHLAND’s classic waterproof jackets and thermal down jackets worn by Chen Kun during the “Power to Go” activities have been launched for hot sale. The Chen Kun-themed display has also become the most eye-catching highlight in the store, attracting the attention of numerous customers.
This year marks the 10th anniversary of Austrian NORTHLAND’s entry into the Chinese market. Over the past decade, NORTHLAND has achieved rapid development in China. The opening of its largest flagship store in Beijing is another significant move demonstrating NORTHLAND’s commitment to the Chinese market and its consumers. NORTHLAND’s strong momentum of growth will surely further boost the development of China’s outdoor market, allowing more Chinese consumers to enjoy the boundless joy brought by outdoor activities.