On April 9, Emei Mountain Tourism Co., Ltd., Nanjing Youkuo Culture Media Co., and Tuniu Travel Network jointly organized the 2014 Emei Mountain Tourism Marketing & Emei Snow Buds Tasting Event, where they launched a new series of “tea-travel integration” Emei Mountain tours starting from Nanjing. This event broke new ground in combining tourism marketing and product development, integrating tourism media, tourist destinations, and e-commerce platforms for the first time.
Visit a mountain, sip a cup of tea
At the event, Ma Yuanzhu, Chairman of Emei Mountain Tourism Co., Ltd., passionately introduced the new development trend of “one mountain, one tea” — the integrated tourism approach of Emei Mountain — to the residents of Jiangsu, explaining to the guests why the Emei scenic area places such importance on tea culture.
