On February 4, 2015, the Beginning of Spring, the China Leisure Vacation Tourism Shaanxi Summit was grandly held in Xi’an, Shaanxi. Wang Jun, Chairman of the International Leisure Industry Association and former member of the Party Group of the China National Tourism Administration, Yang Zhongwu, Secretary of the Party Group and Director of the Shaanxi Provincial Tourism Bureau, Luo Jun, Co-founder and CEO of Tujia.com, Wang Sheng, Vice President of Deajie Global Consulting Group, as well as leaders from the tourism bureaus of Gansu, Qinghai, and Ningxia provinces gathered at the starting point of the Silk Road to discuss new opportunities in cultural, tourism, and commercial sectors under the backdrop of emerging industries. The Shaanxi Provincial Tourism Bureau and Tujia.com joined hands to create a new era of vacation accommodation in Shaanxi, contributing new business models and exemplary practices to the large-scale development of western tourism.
Luo Jun delivers a speech at the signing ceremony
Tujia Model: A Comprehensive Innovation in China’s Leisure Vacation Consumption
Another key player at this conference, Tujia.com, is a high-quality vacation rental booking platform that not only offers travelers a superior new vacation experience but also provides property owners with flexible services for managing and increasing the value of idle assets. Tujia.com has not only filled an industry gap in this field in China but also become an industry leader within just a few years. What’s the secret? Luo Jun, Founder and CEO of Tujia.com, says it lies in the company’s advanced concept of increasing real estate value and traveling with your home, which plays a significant role in boosting local tourism economies. For governments, it can revitalize vacant properties after land sales, ensuring resources are fully utilized. At the same time, Tujia apartments offer a fashionable vacation lifestyle that attracts a large number of tourists, bringing more vitality to local tourism transformation and upgrading. Moreover, the Tujia model also contributes to tax revenue and job creation.
Luo Jun explained that Tujia.com has already established comprehensive strategic partnerships with the governments of multiple provinces and municipalities including Shandong, Fujian, and Chongqing, and has formed a government resource expansion partnership with Deajie Global Consulting Group, a provider of integrated solutions for tourism breakthroughs. The reason the Tujia model is welcomed by governments is its win-win structure—introducing the world’s most advanced vacation rental model, collaborating deeply with upstream real estate developers to aid in innovative marketing, and delivering feasible solutions for the sustainable operation of real estate. For property owners, the Tujia model makes purchasing property in other locations more secure. The management and hosting services provided by Tujia, ranging from basic home upkeep to fifty-fifty rental splits and exchange services, offer worry-free property ownership.
Strong Collaboration Powers Large-Scale Integration in the New Silk Road’s Tourism Industry
At this summit, the Shaanxi Provincial Tourism Bureau and Tujia.com joined forces to enhance exchanges and cooperation on new models in the leisure vacation industry. Together, they aim to build a new era of vacation accommodation in Shaanxi, contributing new business formats and exemplary practices to the large-scale development of western tourism. This collaboration seeks to further elevate the international influence of the Silk Road tourism culture brand, support the large-scale integration of the new Silk Road tourism industry, and lay the foundation for envisioning the vast landscape of leisure vacations in western China and initiating large-scale development in the region’s leisure vacation sector.
To better reflect the new Silk Road, new tourism, and new experiences of the Silk Road Tourism Year, the summit’s venue featured a dominant sand-yellow color scheme. At the check-in area, hostesses invited attendees to form the strongest Silk Road camel caravan of today, handing out “passports” to guests, draping them with warm silk scarves, and leading everyone through a journey across millennia as camel bells rang, immersing them in ancient myths. The event opened with the rustic yet profound tones of Shaanxi’s distinctive Qinqiang opera, drawing participants into the summit. With sharp insights, experts carried forward millennia of aspirations, continuing the legends of the Silk Road, and building dreams at China’s new starting point.